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Full-Text Articles in Sports Communication
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas
Communications and Digital Media Theses
Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
The Co-Development Of Espn+ And College Sports: A Case Study, Eric Bohannon
Communication & Theatre Arts Theses
In 2018 ESPN debuted its national streaming service ESPN+. This profoundly changed the way sports fans watch college sports as well as other professional sporting events. Prior to ESPN+, a limited number of college sports games appeared on linear channels such as ESPN, ESPN2 and ESPNU, and occasionally a few other channels. Since 2018, ESPN+ streamed thousands of events per year ranging from college soccer to college softball and everything in between, including the qualifying and early rounds of professional tennis and golf tournaments from around the country. This case study describes the impact of ESPN+ on a college conference, …
The Data Driven Body, Kimberlyn P. Konen
The Data Driven Body, Kimberlyn P. Konen
Departmental Honors & Graduate Capstone Projects
This paper examines how wearable fitness technologies function as persuasive digital tools that shape cultural understandings of health. Through a qualitative rhetorical analysis of popular devices such as Fitbit, Apple Watch, Garmin, and WHOOP, the study explores how interface design, data visualizations, notifications, and marketing materials communicate implicit messages about wellness. Rather than acting as neutral measurement tools, fitness trackers promote specific values, including quantification, discipline, optimization, and self-surveillance. Findings reveal that these devices define health through numerical metrics, encourage consistent productivity, frame wellness as competitive performance, and use emotional feedback to reinforce success or failure. Additionally, marketing imagery promotes …