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Sports Communication Commons

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Full-Text Articles in Sports Communication

‘Passing’ The Baton Of Trauma: Queer Failure Of The Women’S Sport Policy Working Group’S Anti-Trans ‘Position’, Meredith M. Bagley, Mary Anne Taylor, Sarah F. Price Aug 2026

‘Passing’ The Baton Of Trauma: Queer Failure Of The Women’S Sport Policy Working Group’S Anti-Trans ‘Position’, Meredith M. Bagley, Mary Anne Taylor, Sarah F. Price

Publications and Research

Engaging in critical rhetorical theory and methodology, we interrogate the contemporary landscape of anti-trans backlash in women’s sport. Specifically, we read the ‘TERF wars’ (Pearce et al.) across critiques of biofeminism (Pape) and whiteness (Fischer) while drawing upon critical social science research into trauma-bonding, bullying, and the structural impacts of gender verification policies. Our analysis focuses on the Women’s Sports Policy Working Group (WSPWG), offering a trauma-informed reading of the WSPWG’s ‘Position’ statement to illuminate how lesbian female athletes who were previously slandered for failing to meet femininity norms in sport are unable to overcome that trauma to recognize and …


¡Estamos Aqui!: The Underrepresentation Of Latinos In Professional Sports And Sports Media, Antonio Hernandez May 2026

¡Estamos Aqui!: The Underrepresentation Of Latinos In Professional Sports And Sports Media, Antonio Hernandez

University Honors Theses

The Latino population has had a long and complicated history within the United States. Since the turn of the 21st century, Latinos continue to become the largest minority group within the country. As the Latino population continues to rise, other industries have failed to properly represent the community. Within the world of professional sports, Latinos continue to be grossly underrepresented, with professional athletes from Latino backgrounds representing less than 6% of all professional athletes across all disciplines. This number is just under ¼ of the total percentage of Latinos within the United States. With Latino's influence of other cultural phenomena …


The Data Driven Body, Kimberlyn P. Konen May 2026

The Data Driven Body, Kimberlyn P. Konen

Departmental Honors & Graduate Capstone Projects

This paper examines how wearable fitness technologies function as persuasive digital tools that shape cultural understandings of health. Through a qualitative rhetorical analysis of popular devices such as Fitbit, Apple Watch, Garmin, and WHOOP, the study explores how interface design, data visualizations, notifications, and marketing materials communicate implicit messages about wellness. Rather than acting as neutral measurement tools, fitness trackers promote specific values, including quantification, discipline, optimization, and self-surveillance. Findings reveal that these devices define health through numerical metrics, encourage consistent productivity, frame wellness as competitive performance, and use emotional feedback to reinforce success or failure. Additionally, marketing imagery promotes …


America’S Spectacle: The Business Of Female Beauty In Professional Cheerleading, Marlene Adelman Jan 2026

America’S Spectacle: The Business Of Female Beauty In Professional Cheerleading, Marlene Adelman

Capstone Showcase

The National Football League (NFL) is built on values that also represent the deep rooted patriarchal structures within the country it exists in. The NFL is more than a game; it’s a mirror of America’s powerful subjugation of its women. Using one of the most recognizable cheerleading teams, the Dallas Cowboys Cheerleaders, this thesis aims to illustrate how gender is constructed and commodified in professional sports media, which reinforces the male gaze, furthers racial and gender inequalities, and contributes to women’s mental health and body image issues. This paper uses several theories, including male gaze, gender, and intersectionality, along with …