Speech and Rhetorical Studies Commons^™

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

Effects Of Dehumanization And Disgust-Eliciting Language On Attitudes Toward Immigration: A Sentiment Analysis Of Twitter Data, Katherine S. Wahrer, Cynthia J. Najdowski, John V. Passarelli

Psychology Faculty Scholarship

Attitudes towards immigration have been shown to be driven by dehumanization and disgust. The more people dehumanize immigrants and the more disgusted they feel, the more negative attitudes they tend to have toward immigrants. However, little is known about how exposure to social media content that links dehumanization, disgust, and immigration influences users’ attitudes on this issue. This is important to consider because the majority of adults in the United States are on social media. We used Twitter data, machine learning, and sentiment analysis to investigate whether exposure to dehumanizing or disgust-eliciting tweets about immigration impacts users’ own sentiment toward …

Amplifying Awareness: Narrative Rationality In The Discourse Of Childhood Cancer, Rosalinda L. Frick

Undergraduate Scholarship

This paper looks into the complex psychological and economic effects of pediatric cancer on families. The paper has devastating realism as it draws on personal experience, as illustrated by the author's brother, Dylan, dying of brain cancer. Dylan's shortened life serves as a harsh reminder of the need to address this serious problem. The paper delves into the power of Aristotle's persuasion model, specifically looking at the concepts of ethos, pathos, and logos. This persuasion model ties into narrative rationality in the paper and looks at how a story's coherence and fidelity can make a large impact on persuasion and …

Rhetoric On Climate Change And The Effects On Public Perceptions, Hailey Mina Rose Dossey

Undergraduate Scholarship

One of the extraordinary challenges humans are facing today is climate change and over the past two decades, the majority of the world has moved from questioning its legitimacy to accepting it as fact. With most people having accepted climate change as a reality, the goal of climate communication has shifted from spreading awareness to motivating audiences to take action. Through this analytical discussion, we will look into effective and ineffective methods of rhetoric as it can help guide us to a better understanding of why certain rhetoric that has previously been successful in other fields may not be the …

Demagoguery And Political Rhetoric: A Comparative Analysis Of Father Charles E. Coughlin And Donald J. Trump, Charlotte Moody

History and Political Science | Senior Theses

Many Americans can still recall James Madison’s warning against mob rule in The Federalist Papers. What Madison did not articulate as memorably, however, was that it is not the mob we need to fear, but the demagogue. Who is the one fueling the fire through their use of sensational rhetoric? A term from ancient Greek mythology, a demagogue generally means a persuasive orator and leader of the people. The historical demagogue has many iterations in modern American politics that continue to undermine democracy and justice. However, there has not been a comprehensive study comparing two of the arguably most influential …

Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen

Electrical & Computer Engineering Faculty Publications

In this paper, we implement a comprehensive three-class system to categorize social media discussions about Islam and Muslims, enhancing the typical binary approach. These classes are: I) General Discourse About Islam and Muslims, II) Criticism of Islamic Teachings and Figures, and III) Comments Against Muslims. These categories are designed to balance the nuances of free speech while protecting diverse groups like Muslims, ex-Muslims, LGBTQ+ communities, and atheists. By utilizing machine learning and employing transformer-based models, we analyze the distribution and characteristics of these classes in social media content. Our findings reveal distinct patterns of user engagement with topics related to …

Serving C*Nt: An Intersectional Historical Look At The Reclamation Of A Taboo Word, Dominique Godinez

Scripps Senior Theses

While the word cunt has been part of reclamation projects for over fifty years in the United States, particularly in the last year (2023) on social media platforms, the revalued word has gained popularity. With increased usage of a slur historically used against women, we’re left to wonder if reclamation is appropriate and who is participating in these processes. This thesis explores the trailblazers who began cunt’s reclamation –– Queer Ballroom performers and women-artists –– contextualizes its usage through widely understood reclamation principles, and offers considerations for cunt-curious folks. In a society that has othered and marginalized women and Queer …

A Case Of Water: A Rhetorical Analysis Of The Legal And Social Effects Of The Arizona V. Navajo Nation Supreme Court Case, Mykel Patrick Greene

Graduate Student Theses, Dissertations, & Professional Papers

The water crisis effecting the Navajo Nation is among the worst in recent memory—a situation that has only been exacerbated by the U.S. Supreme Court’s 2023 5-4 decision in favor of Arizona in the case of Arizona v. Navajo Nation 599 U. S. ____ (2023). This case, which was the culmination of a 20-year legal battle, sought assistance and potential aid from the federal government regarding water usage and assessment. However, considering the Arizona v. Navajo Nation decision, the Navajo will have to manage this crisis alone. This paper will use frame analysis to identify the various frames the Navajo …

Reporting On Un Security Council: Decoding Media Bias, Alessandra Loiero

Dissertations and Theses

This thesis explores Western media's representation of the United Nations (UN), focusing on the Security Council's role in global conflict resolution. It examines how UN-accredited correspondents perceive the effectiveness of the Security Council, particularly when the body faces deadlock. The study employs text analysis techniques to identify biases and perceptions in media coverage, using The New York Times' reporting on the Ukraine conflict as a case study. It illuminates framing effects in journalistic narratives, revealing how journalists subtly interject their views when reporting, often revealing unrealistic expectations and shedding light on the limitations of the UN's mandate or its inability …

The Regenarrative: How To Change The Story In Order To Change The Future, S. Rose Bigheart O'Leary

Dartmouth College Master’s Theses

Abstract

In the era of Climate Change, many are concerned that the end of the Anthropocene, or the end of the era of human life on Earth, is upon us. Western European colonialism and its subsequent systems (settler-colonialism, colonial-capitalism, and globalization - sometimes termed “neocolonialism”) have all been implicated in contributing to unsustainable behaviors linked to accelerating climate change. In searching for possible solutions, some have called for listening to Indigenous Peoples, citing ethics of sustainability found among many Indigenous cultures. However, the cultural products of settler-colonialism are still dominant in ways that do not allow for Indigenous worldviews to …

Call For Me When You Get There: I'Ll Be Among The Crows, Jessica O. Tifase

Theses and Dissertations

I've always been intrigued by the ways in which the notion of flight has been used to describe the movement of Black people, both literally and figuratively. In many instances, flight performs as a double entendre, embodying multiple meanings: to escape or to transcend. The fluidity of its definition prompts a reflection I’ve been wrestling with as I move through the world: Are Black people in a perpetual state of flight?

In my thesis exhibition, Call for Me When You Get There, I use the precarious state of flight as a means to explore the complicated choreography necessary for navigating …

Religious Symbolism In Rhetoric Of Right Populist Parties, Serhii Kostiuchkov, Dmytro Garaschuk, Viacheslav Serhieiev, Kateryna Volkova

Occasional Papers on Religion in Eastern Europe

This article explores the use of religious symbolism in the populist rhetoric of Poland's Law and Justice (PiS) party and Hungary's Fidesz party. Both parties leverage historical and cultural narratives emphasizing Christianity's role in their national identities to legitimize their political agendas and mobilize support. The study examines how these populist leaders incorporate religious imagery and language to create a moral dichotomy between the “righteous people” and the “corrupt elite,” thereby deepening societal divisions and undermining democratic governance. In Poland, the PiS party's close alignment with the Catholic Church reinforces its nationalist and anti-EU stance, while in Hungary, Fidesz employs …

Cyberbullying: Media Construction And Framing Tactics In Pakistan, Asma Jamal

Theses and Dissertations (Comprehensive)

This thesis critically examines the portrayal of cyberbullying within Pakistan's top three newspapers, focusing on how these media outlets shape public discourse over the past five years. Employing an integrated approach using framing analysis and Fairclough’s Three-Dimensional Model, my research deconstructs how these newspapers utilize specific framing strategies to construct a narrative that not only informs but also subtly influences public perception and policy responses. The findings show that while the media highlights the roles of parents, educators, and law enforcement in combating cyberbullying, it also tends to reinforce traditional gender roles and overlook systemic solutions. I argue that the …