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Full-Text Articles in Speech and Rhetorical Studies

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal Jan 2024

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …


Relationship Between Joint Attention And Language In Multiparous And Uniparous Households, Hannah C. Manis May 2019

Relationship Between Joint Attention And Language In Multiparous And Uniparous Households, Hannah C. Manis

Undergraduate Honors Theses

The present study was designed to examine differences in the effect of the number of children in the household (also known as “parity”) on the relationship between initiating joint attention (IJA) and language development. We reasoned that infants who are only children (i.e., in uniparous homes), relative to infants who have one or more siblings (i.e., in multiparous homes), would have more opportunity to engage in IJA, and would, therefore, acquire a larger number of object labels. We tested the hypotheses that: 1) there would be a positive correlation between the number of IJA bids and language overall, and 2) …


Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez Jan 2019

Evaluación Y Prospectiva De Las Estrategias De Comunicación De La Facultad De Ciencias Administrativas Y Contables, Angy Zorany Moreno Escarpeta, Luis Miguel Romero Rodríguez

Contaduría Pública

El presente documento expone la contribución en el semillero de reflexión artística y mediática RAM, con duración de tres semestres (2017 l – 2018 l), descritos en dos capítulos, en el primero abordaremos la obra teatral denominada “Balance”, la cual fue presentada en noviembre de 2017 y en el segundo daremos cuenta del proceso de edición de la revista balance social digital volumen 5 (1) que fuese publicada en mayo de 2018.