Social Media Commons^™

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch

Honors Papers and Posters

Weather manipulation by the government is among the most widely believed conspiracy theories in America, with over 49 percent of Americans subscribing to this belief. As belief in weather-related conspiracies continues to gain traction, understanding the political and social factors that drive these beliefs becomes increasingly essential. In this study, data from the Chapman Survey of American Fears, a representative national sample of U.S. adults, as well as a qualitative content analysis of X/Twitter posts from 2020 to 2026, are used. This research examines how political partisanship and conspiratorial predisposition are reflected in media consumption and levels of institutional trust, …

Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Business Faculty Articles and Research

"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …

Social Media Sponsorship: Metrics And Strategies For Finding The Right Content Creator-Sponsor Matches, Shahryar Doosti, Stephanie Lee, Young Tan

Business Faculty Articles and Research

Social media video sponsorship, where sponsors partner with content creators to promote their brands, has become increasingly popular. Leveraging rich data on sponsored and nonsponsored videos on Facebook, we introduce two metrics, Content Similarity and Audience Closeness, to help sponsors find effective creator-sponsor matches. Content Similarity captures the thematic alignment between a creator’s content and a sponsor’s brand, whereas Audience Closeness measures how closely aligned a creator’s and sponsor’s audiences are within a social media network. We find that both metrics significantly increase video viewership, but their effects vary over time. Audience Closeness generates more immediate, short-term engagement, whereas …

#Protestpolicing: Intersecting Race And Social Media Activism In The Mile High City, Nancy Rios-Contreras

Sociology Faculty Articles and Research

Demonstrations addressing police use of force stress the importance of revisiting the organization strategies of social movements. Fatal use of force against individuals of color continues to tarnish police-community relations. Social media helps elevate the political movement addressing police use of force, but understanding social media as an activist resource remains underdeveloped. Resource mobilization theory is applied to the conceptualization of protest activities to describe how activists use social media as a resource to initiate and create local community change. This exploratory study consists of 20 semi-structured, in-depth interviews with activists over 18 years old and fieldwork observation. While social …

The Influence Of Narrative Point Of View In Fanfiction On Character Identification And Parasocial Romantic Attraction, Rachel Delaurenti, Alex Cocoros, Lourdes Duque, Sean Oriotis, Jonathan Jauregui

Student Scholar Symposium Abstracts and Posters

This study examines how narrative point of view influences character identification and parasocial romantic feelings in fan fiction. In order to conduct this research, an experiment was conducted in which participants read fan fiction about their chosen media figure (celebrity or fictional character) written in one of three perspectives: first-person self-insert, third-person self-insert, or third-person original character. Participants then responded to a series of questions regarding identification and physical and emotional parasocial romantic attraction. Following statistical analysis of the survey data, the study yielded results that indicate that there are stronger levels of identification and physical parasocial romantic attraction when …

A Mixed-Method Examination Of Social Media Influencers’ Source Characteristics In Sponsored Health Campaign Messaging: An Application Of Psychological Reactance Theory, Lauren Pick

Communication (PhD) Dissertations

Social media influencers (SMIs/influencers) are frequently used for marketing and public relations purposes (i.e., influencer marketing), but can be leveraged to avoid resistance to health campaign messages. Guided by psychological reactance theory (PRT), the purpose of this dissertation was to (a) uncover micro-influencer characteristics that mitigate reactance toward sponsored social media posts, (b) investigate whether influencers induce less reactance than non- influencers when disseminating sponsored health content, and (c) experimentally test whether influencer source characteristics mitigate reactance to sponsored health messaging. In Study One, focus groups with Gen Z Instagram users (N = 12) identified SMI use of controlling, “one …

Stochastic Gradient Descent-Based Inference For Dynamic Network Models With Attractors, Hancong Pan, Xiaojing Zhu, Cantay Caliskan, Dino P. Christenson, Konstantinos Spiliopoulos, Dylan Walker, Eric D. Kolaczyk

Business Faculty Articles and Research

In Coevolving Latent Space Networks with Attractors (CLSNA) models, nodes in a latent space represent social actors, and edges indicate their dynamic interactions. Attractors are added at the latent level to capture the notion of attractive and repulsive forces between nodes, borrowing from dynamical systems theory. However, CLSNA reliance on MCMC estimation makes scaling difficult, and the requirement for nodes to be present throughout the study period limit practical applications. We address these issues by (i) introducing a Stochastic gradient descent (SGD) parameter estimation method, (ii) developing a novel approach for uncertainty quantification using SGD, and (iii) extending the model …

I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz

Communication Faculty Articles and Research

This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …

Why Do People Share Social Networking Site Passwords With Their Romantic Partners? The Antecedents And Explanations For Social Networking Site Password Sharing In Romantic Relationships, Megan Vendemia, Jennifer L. Bevan

Communication Faculty Articles and Research

Our study examined antecedents and explanations for sharing social networking site passwords with romantic partners. U.S. adults currently or recently in romantic relationships (N = 948) completed an online survey assessing relationship characteristics and reasons for password sharing. Results indicated that relationship satisfaction, relationship length, and social networking site jealousy predicted password sharing. Younger participants were also more inclined to share passwords with their romantic partners. Partner distrust/suspicion reasons were negatively related to relationship satisfaction; relationship strength/security reasons were positively related to social networking site jealousy. Our findings suggest that future digital privacy interventions should emphasize both the benefits …

Introducing The Transcendent Media Experience Model (Tmem), Sophie H. Janicke-Bowles

Communication Faculty Articles and Research

Eudaimonic media experiences are vast. A comprehensive theoretical model of inward- and outward-focused eudaimonic media outcomes, that can explain how they come about and how they can be discriminated, is still missing. The current manuscript introduces the Transcendent Media Experiences Model (TMEM) to categorize eudaimonic content and experiences as they pertain to healthy self-focus or outward-focused (transcendent) responses and outcomes using self-construal theory as a backbone. This model allows for a more cohesive understanding of when, how, and for whom inward- or outward focused eudaimonic media experiences develop and the mechanisms for why they do so. As such, the model …

Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas

Business Faculty Articles and Research

Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products. We develop a dynamic model in which an influencer continuously decides whether to be authentic as she balances increasing awareness with generating revenues from sponsored posts. We derive conditions in which the influencer is authentic during an early growth phase, but she becomes inauthentic once a large enough fraction of potential followers are aware of her. Celebrities become inauthentic at a lower awareness level than pure social media …

Why I Think Linkedin Is Age Neutral And How It Bridges Generational Gaps, Essraa Nawar

Library Articles and Research

"Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my …

Unfaithful Brands: How Brand Attachment Can Lead To Negative Responses To Influencer Marketing Campaigns, Kara Bentley, Priyali Rajagopal, Katina Kulow

Business Faculty Articles and Research

The use of influencer marketing campaigns has increased exponentially in recent years as brands have embraced such campaigns in order to capitalize on the relationships that social media influencers (SMIs) have built with their followers as a means of increasing brand awareness and sales. Although influencer marketing is extensively utilized in practice, much is still unknown about the effects of these campaigns, including potential downsides and audience-level variables that could moderate their success. In the current research, we find that partnering with SMIs is perceived as a norm violation for consumers with a high brand attachment, negatively impacting consumption intentions. …

Influencers: The Power Of Comments, Cristina Nistor, Matthew Selove

Business Faculty Articles and Research

Many customers choose products based on information from social media influencers. Companies can pay these influencers to promote their products. We develop a model in which customers read an influencer’s sponsored post for a mix of entertainment and product information, and those who purchase the product can leave comments for future customers. We derive conditions in which a large celebrity influencer endorses all products, whereas a microinfluencer adopts a policy of endorsing only high-quality products. In equilibrium, the microinfluencer screens for high-quality products so his followers do not waste time reading informative comments about low-quality products. By contrast, the celebrity …

An Examination Of Missing Person Social Media Engagement Through Data Mining And Experimentation: An Application Of The Crisis And Emergency Risk Communication Model, Cailin M. Kuchenbecker

Communication (PhD) Dissertations

According to the Federal Bureau of Investigation (FBI), approximately 600,000 individuals are reported missing each year in the United States (2022). When missing person cases do not meet alert (e.g., AMBER) criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the purpose of this dissertation was to (a) identify strategies law enforcement use to crowdsource missing person information and (b) experimentally test message characteristics that facilitate prosocial sharing of …

Trajectories Of Digital Flourishing In Adolescence: The Predictive Roles Of The Developmental Changes And Digital Divide Factors, Jasmina Rosič, Lara Schreurs, Sophie H. Janicke-Bowles, Laura Vandenbosch

Communication Faculty Articles and Research

Digital flourishing refers to the positive perceptions of digital communication use in five dimensions: connectedness, positive social comparison, authentic self-presentation, civil participation, and self-control. This three-wave panel study among 1081 Slovenian adolescents (M_age = 15.34 years, 53.8% boys, 80.7% ethnic majority) explored the trajectories of their digital flourishing dimensions over 1 year (2021–2022). Latent class growth analysis identified two classes. Adolescents in the first class reported high levels of digital flourishing, which remained stable over time, whereas those in the second class reported low levels of digital flourishing with decreased self-control over time. Autonomy-supportive restrictive, autonomy-supportive active, and …

Digital Flourishing In The U.S.: Validation Of The Digital Flourishing Scale (Dfs) And Demographic Exploration, Sophie Janicke-Bowles

Communication Faculty Articles and Research

An increasing number of research studies have focused on exploring both the negative and positive effects of computer-mediated communication on individuals’ mental health and well-being. However, there is a lack of a comprehensive scale that measures an individual’s online well-being. The 25-item Digital Flourishing Scale (DFS) was introduced to measure the 25-item Digital Flourishing Scale (DFS) to measure individuals’ positive perceptions of experiences and behaviors in mediated social interactions. The current pre-registered study aimed to establish the convergent, discriminant, and concurrent criterion validity of the DFS and its five subscales (connectedness, authentic self-presentation, civil participation, positive social comparison, self-control). Additionally, …

Museums, Covid-19 And The Pivot To Social Media, Jamie Larkin, Andrea Ballatore, Ekaterina Mityrova

CCI Articles and Research

This paper examines social media activity by UK museums during the COVID-19 pandemic. There is a general perception that as museums closed their doors for extended periods, their digital presence increased to maintain connections with their audiences. However, much of the research conducted in this area is based on small-scale studies and examples of best practice from large, well-resourced museums. By contrast, this study utilizes a comprehensive database of over 3300 active UK museums to understand the use of Facebook and Twitter across the sector. Specifically, the paper examines the frequency with which museums posted to these digital platforms as …

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

Provision Of Helpful Review Videos: Effects Of Video Characteristics On Perceived Helpfulness, Kyungmin Park, Stephanie Lee, Shahryar Doosti, Yong Tan

Business Faculty Articles and Research

With the rapid growth and popularity of YouTube, an increasing number of consumers rely on online product review videos to obtain product-related information. As the provision of online review videos grows and consumers increasingly rely on them for their purchase decisions, understanding factors that contribute to the perceived helpfulness of video reviews becomes critical for video review management. This paper examines how various visual and vocal characteristics of online review videos are associated with the perceived helpfulness of videos. We collect detailed observational data on 13,840 electronic product review videos posted on YouTube and employ video content analysis, speech recognition, …

Digital Flourishing: Conceptualizing And Assessing Positive Perceptions Of Mediated Social Interactions, Sophie H. Janicke-Bowles, Tess M. Buckley, Rikishi T. Rey, Tayah Renea Wozniak, Adrian Meier, Anna Lomanowska

Communication Faculty Articles and Research

Recent research started to apply concepts of well-being to the context of computer mediated communication (e.g., social media, instant messaging). While much research investigates negative perceptions of mediated social interactions (e.g., “problematic” or “addictive” social media use), a multi-dimensional measure that taps into users? positive perceptions is sorely lacking. The present research therefore develops the first comprehensive measure of digital flourishing, defined as positive perceptions of mediated social interactions. Building on a qualitative pre-study that aided the construction of the Digital Flourishing Scale (DFS), Study 1 (N = 474) employed exploratory factor analysis to reveal five subdimensions of …

An Intersectional Approach To Evaluating The Effectiveness Of Women’S Sexualized Body-Positive Imagery On Instagram, Megan A. Vendemia, Kyla N. Brathwaite, David C. Deandrea

Communication Faculty Articles and Research

Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment (N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. Results indicated that viewers generally responded more favorably to non-sexualized (vs sexualized) images: Participants reported less self-interested motivations for sharing, found the images more morally appropriate, and believed they were more …

"Why This Post Now?" : Dramaturging Politics And Social Media, Kennedy Kemmerer

Student Scholar Symposium Abstracts and Posters

Political events have always been influenced by the media, but social media has provided a much stronger influence than the typical newspaper or radio. Users of social media accounts (Instagram, Twitter, Facebook, TikTok, etc.) have the opportunity to share whatever they want, to whoever they want, whenever they want. While social media has given immense opportunity for artists and creators alike, it has also given way for creators to participate in uninformed performance, whether intended or not, with their content. Are social media consumers considering whether content, specifically political content, is actually true or are they accepting it at face …

The Dream Machine: The Convergence Of Hallucination And Content Creation, Com 304-03, Creative & Cultural Industries In Practice

Student Scholar Symposium Abstracts and Posters

Our research project focuses on how a social media campaign was designed and implemented to explore the ways in which people engaged with the ideas of dreams and hallucinations. Specifically, the class project involved working collectively, and in four dedicated groups, to build a dream machine. The four groups were: designers and creators, who constructed the dream machine; social media recorders, who developed a multi-platform media campaign for the project from inception to implementation, including documenting how the other groups worked and researched their areas; music composers who designed a soundtrack to accompany the machine; and multi-media poster designers, who …

Positive Digital Communication Among Youth: The Development And Validation Of The Digital Flourishing Scale For Adolescents, Jasmina Rosič, Sophie H. Janicke-Bowles, Luca Carbone, Bojana Lobe, Laura Vandenbosch

Communication Faculty Articles and Research

Research has extensively studied the negative effects of digital communication on adolescents’ well-being. However, positive digital experiences and behavior in adolescence are still poorly understood. The recently developed Digital Flourishing Scale addresses this gap and focuses on the positive perceptions of a user’s experiences and behaviors in digital communication among adults. In this paper, we developed an adolescent version of this scale. Study 1 demonstrated the internal consistency of the scale and the same factor structure for adolescence as for adulthood: connectedness, civil participation, positive social comparison, authentic self-presentation, and self-control. Study 2 confirmed the identified factor structure with a …

The Impact Of Hpv Vaccine Narratives On Social Media: Testing Narrative Engagement Theory With A Diverse Sample Of Young Adults, Amy E. Leader, Michelle Miller-Day, Rikishi T. Rey, Preethi Selvan, Anne E. Pezalla, Michael L. Hecht

Communication Faculty Articles and Research

Rates of human papillomavirus (HPV) infection are highest in young adults, who can be vaccinated against HPV if they were not vaccinated as adolescents. Since young adults increasingly access health information on social media, we tested the impact of a social media campaign with narrative-based health information on intentions related to HPV vaccination. We also aimed to understand which ads resonated most with young adults and led to higher survey completion rates. We created social media posts featuring videos promoting HPV vaccination. We launched a sponsored ad campaign on Facebook to reach young women, ages 18–26, across the country. Participants …

A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead

Engineering Faculty Articles and Research

We capture the public sentiment towards candidates in the 2020 US Presidential Elections, by analyzing 7.6 million tweets sent out between October 31st and November 9th, 2020. We apply a novel approach to first identify tweets and user accounts in our database that were later deleted or suspended from Twitter. This approach allows us to observe the sentiment held for each presidential candidate across various groups of users and tweets: accessible tweets and accounts, deleted tweets and accounts, and suspended or inaccessible tweets and accounts. We compare the sentiment scores calculated for these groups and provide key insights into the …

Extending Psychological Reactance Theory To Include Denial Of Threat And Media Sharing Intentions As Freedom Restoration Behavior, Noel H. Mcguire, Hannah Ball

Communication Faculty Articles and Research

This study extends psychological reactance theory by examining denial of a public health threat and resistance toward media sharing as two novel types of freedom restoration. Participants (N = 220) were randomly assigned to watch a video advocating COVID-19 guidelines and completed an online survey assessing corresponding perceptions and behavioral intentions. Results of structural equation modeling supported the two-step model of reactance: greater perceived freedom threat was related to greater reactance, which in turn was linked to lower intentions to comply with COVID-19 guidelines, lower intentions to share the video with one’s online social network, and greater denial of COVID-19 …

Inspiration On Social Media: Applying An Entertainment Perspective To Longitudinally Explore Mental Health And Well-Being, Sophie Janicke-Bowles, Arthur A. Raney, Mary Beth Oliver, Katherine R. Dale, Danyang Zhao, Dominik Neumann, Russell B. Clayton, Alysia A. Hendry

Communication Faculty Articles and Research

The conditions under which social media use impacts well-being and mental health are complex. The current 10-day longitudinal quasi-experiment (student sample, N = 111) applied an entertainment theory lens to explore the effects of active posting and engaging with hedonic or inspiring Facebook content (vs. passive browsing) on young people’s eudaimonic well-being (levels of connectedness to humanity, love, compassion, presence of meaning) and mental health (anxiety and depressive symptoms). The results provide tentative evidence that finding and sharing inspiring content to a Facebook group increased love and compassion toward others over time. It also led to more compassion at the …