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Articles 211 - 240 of 6247

Full-Text Articles in Social Influence and Political Communication

Reply Stop To Stop, Molly A. M. Garrett Jan 2025

Reply Stop To Stop, Molly A. M. Garrett

Theses and Dissertations

Over the course of 8 years working in progressive political strategy, 2015–2023, I became increasingly critical of the systems, formulas and tools we were using to communicate with voters. Reply STOP to Stop is documentation of my time at graduate school, of wrestling with ideas of political design, language, communication and distribution. I analyzed my past work — all the texts, emails, social media posts, print ads, web banners, videos and other miscellaneous scripted content — and wondered if we would all be better off without it. Would elections be fairer, would there be less fake news, more community building? …


Diaspora Politics And A Rising China: Ambivalent Ties Amid Geopolitical Changes, Jiaqi M. Liu Jan 2025

Diaspora Politics And A Rising China: Ambivalent Ties Amid Geopolitical Changes, Jiaqi M. Liu

Research Collection School of Social Sciences

Over the past decade, the rise of China on the global stage has witnessed the emergence of members of the Chinese diaspora as new meso-level actors in mediating Sino-Western relations. As part of China’s burgeoning “public diplomacy” around the globe, Chinese migrants organize cultural events to establish grassroots and semi-official exchanges between China and the West. This chapter provides a state-of-the-art examination of so-called “diasporic public diplomacy” whereby the Chinese diaspora plays an increasingly important role in promoting China’s soft power abroad. Based on long-term fieldwork in a prominent emigrant community, I analyse how Chinese national policies envision two specific …


Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole Jan 2025

Exploring The Shadows: How Taylor Swift's Music Embodies Dark Sound As A Popular Music Artist, Kristyn E. Cole

Theses and Dissertations (Comprehensive)

To challenge the conceptual matter of “dark sound”, this major research paper centers around the popular music artist, Taylor Swift to demonstrate an overarching feminist wisdom in an alternative style of music to identify how Taylor Swift presents and embodies qualities of “dark sound”. Research done by D. Ferrett, Theodor Adorno, Roland Barthes and Paul C. Jasen are used to examine her popular music, and its intersections and influence on our culture and society. Using multimodal critical discourse analysis, this research paper discusses three of Swift’s songs; “willow” (evermore, 2020) for her sound, All Too Well: The Short …


Effects Of Actualized Language Policy On Ukrainian Stability, 1989-2022, Dawn Hersey Jan 2025

Effects Of Actualized Language Policy On Ukrainian Stability, 1989-2022, Dawn Hersey

Electronic Theses & Dissertations (2024 - present)

This dissertation seeks to generate a new perspective of the complicated relationship between actualized policy and stability through looking at Ukraine’s language policies and stability in a mixed manner approach that includes both primary and secondary sources. Russia justified its irridentist activities through claiming to protect Russian nationals within Ukraine’s borders: language policies within Ukraine appear to be a trigger for Russian antagonism. Neither Russian irridentism nor Ukrainian nationalism are being considered as right or wrong in this dissertation: the intent is to highlight trends, patterns, and perceptions in alignment with Ukrainian language policy. This dissertation does not present a …


Rethinking Rural Identity: Reimagining Rural Politics, Matthew B. Kirk Jan 2025

Rethinking Rural Identity: Reimagining Rural Politics, Matthew B. Kirk

Electronic Theses & Dissertations (2024 - present)

This work chiefly consists of a genealogical critique of rural identity. Tracing the development and deployment of the concepts of rurality and rural consciousness, I argue that our current depictions of rurality as “spatial other,” replete with its harmful stereotypes, stem from a misconception about the nature of power. Political theorists’ and political scientists’ appraisals of rurality suggest that the set of actions that define rural politics are a product of their relative powerlessness. Rural locales’ removal from the center of power in urban spheres means that rural politics is reduced to reactionary, violent, and conservative political thought and engagement. …


Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang Jan 2025

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …


Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts Jan 2025

Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts

Theses and Dissertations (Comprehensive)

The climate crisis demonstrates with complete clarity the need for massive systems-level changes towards far more sustainable societies. Global and local emissions need to decline rapidly to mitigate intensifying climate breakdown, accompanied by climate and sustainability solutions, to secure a far more stable, safe, and just future for all people and all life. Within these changes, engaging in our communities is essential to support and co-create broader solutions to help advance more sustainable societies, reduce negative impacts of a changing climate, and to move towards cultures and systems that recognize natural limits and centre care for people and planet.

‘Climate …


Framing Palestine Celebgrams On Instagram Social Media Post The Events Of October 7 2023, Labiq Yafuz, Subaidi Subaidi Dec 2024

Framing Palestine Celebgrams On Instagram Social Media Post The Events Of October 7 2023, Labiq Yafuz, Subaidi Subaidi

Journal Of Middle East and Islamic Studies

This research examines the framing conducted by Palestinian influencers on the social media platform Instagram following the Hamas attack on Israel on October 7, 2023. The study analyzes how these influencers use the platform to convey information about the conditions in Gaza after the attack. The methodology used is content analysis of several Palestinian influencers' accounts to observe differences in their content presentation. The findings indicate that the content uploaded by these influencers focuses on daily life, social impacts, and geographical conditions post-attack. This content aims to provide information and education to viewers about the current situation in Gaza. The …


Documenting Sensation: Reimagining Urban Data For Equity And Sustainability, Nathan R. Johnson, Meredith A. Johnson Dec 2024

Documenting Sensation: Reimagining Urban Data For Equity And Sustainability, Nathan R. Johnson, Meredith A. Johnson

Proceedings from the Document Academy

This paper explores the historical and contemporary practices of documenting urban planning in Tampa Bay, emphasizing the role of sensory experiences in fostering sustainable and equitable development. Using the 1989 Future of Hillsborough Transportation Concepts white paper as a case study, the research critiques the dominance of efficiency-focused documentation in urban policy. This study highlights how such frameworks often neglect cultural and sensory dimensions critical to community well-being. The research calls for a shift towards documenting sensory experiences, drawing on the concept of the sensorium, to bridge the gap between technical data and lived urban experiences. The paper argues that …


Applying Engagement Journalism Methods To Reach Young People In The South Bronx, Christine M. Zeiger Mrs., Judith Marks Dec 2024

Applying Engagement Journalism Methods To Reach Young People In The South Bronx, Christine M. Zeiger Mrs., Judith Marks

Capstones

During the fall of 2024, engagement journalism students Christine Zeiger and Judith Marks met with more than 60 teens in the South Bronx. They also distributed digital questionnaires, which garnered 26 responses from teens and adults between the ages of 14 and 22. These questionnaires were distributed after in-person sessions we organized to gather feedback on topics we wanted to learn about more deeply.

The project’s initial goal was to understand how South Bronx teens and young adults were engaging with the November elections and use their feedback to inform election coverage for the Mott Haven Herald and Hunts Point …


Has K-Pop Lost Its Koreaness?, Madison J. Gusler Dec 2024

Has K-Pop Lost Its Koreaness?, Madison J. Gusler

Capstones

Since the 2010s, the global expansion of K-pop has been undeniable, with music from Korean idol groups resonating with fans around the world. We’ve seen the industry adapt to cater to this global audience, placing emphasis on non-verbal aspects of performance such as choreography and set design, and integrating more English lyrics in their songs. K-pop has always had multinational, multicultural influences in its production, yet the music has remained distinctly Korean. But as the industry expands into new markets, faces new challenges, and adapts to convey greater global appeal, the public must contend with the idea of a K-pop …


Representative Marjorie Taylor Greene: Image And Kategoria, Apologia, Antapologia, William L. Benoit, Kevin A. Stein Dec 2024

Representative Marjorie Taylor Greene: Image And Kategoria, Apologia, Antapologia, William L. Benoit, Kevin A. Stein

Speaker & Gavel

Republican Marjorie Taylor Greene was elected as the U.S. Representative from Georgia in November, 2020; her term of office began on January 3, 2021. On that day, Democratic Representative Jahana Hayes denounced Greene for “espousing hateful rhetoric and conspiracy theories about the legitimacy of mass school shootings,” expressing this sentiment in a letter to the Republican leadership in the House which was posted on Twitter. Hayes argued that Greene should not be appointed to the House Committee on Education and Labor. The next day, Representative Greene responded with an apologia on the House floor. This defense in turn prompted Democratic …


Democracy In Crisis: Persuasive Attack On President Donald Trump In The January 6 Select Committee's Final Report, William L. Benoit Dec 2024

Democracy In Crisis: Persuasive Attack On President Donald Trump In The January 6 Select Committee's Final Report, William L. Benoit

Speaker & Gavel

Joe Biden defeated Donald Trump in the 2020 American presidential election. However, President Trump refused to accept his loss and he created and implemented multiple schemes to overthrow the election so he could stay in office. The House Select Committee to Investigate the January 6th Attack on the United States Capitol conducted televised hearings into the insurrection and published its report on December 22, 2022. This study employs the Theory of Persuasive Attack to investigate strategies employed to attack Trump in its Report. He was attacked both for action (attempting to overturn the election) and inaction (refusing requests to ask …


Parasocial Relationships In Children And Teens, Bradley J. Bond, Karen E. Dill-Shackleford, Jayson L. Dibble, Tracy R. Gleason, Nancy Jennings, Sara Rosaen, Rebecca Tukachinsky Forster Dec 2024

Parasocial Relationships In Children And Teens, Bradley J. Bond, Karen E. Dill-Shackleford, Jayson L. Dibble, Tracy R. Gleason, Nancy Jennings, Sara Rosaen, Rebecca Tukachinsky Forster

Communication Faculty Books and Book Chapters

"Young people have easy access to an array of fictional characters and celebrities, many of whom exist across platforms (e.g., protagonists from the graphic novel Heartstopper now appear in live-action on Netflix) and are manifested in toys and other merchandise. Children and adolescents often create powerful, socioemotional connections with fictional characters and celebrities called parasocial relationships (PSRs). Preschoolers clutching Elmo dolls, tweens fantasizing about interactions with TikTok influencers, and queer teens finding affirmation in a gay couple on Schitt’s Creek all hint at possible PSRs. These one-sided, imagined social ties might raise concerns for parents and other stakeholders; however, PSRs …


Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix Dec 2024

Aquí Y Ahora: The Role Of Us Spanish-Language Tv News In Financial Vulnerability, Cintya Felix

Student Scholar Symposium Abstracts and Posters

In today’s world, the news we watch often does more than inform us; it can shape how secure or insecure we feel about our future. In this paper, I examine the extent to which an individual’s consumption of particular Spanish-speaking TV news channels contribute to their sense of financial vulnerability. Using an original data set of responses to the questions in the American National Election Studies (ANES), I find a moderately strong relationship between the television news channel Aquí y Ahora, and the degree to which they are worried about their financial situation. While it is true that various factors …


The Role Of Media Literacy In Understanding Ideological Bias In News Coverage Of Texas Ag Ken Paxton's Lawsuit Against Annunciation House, Sybonae Acosta Castillo Dec 2024

The Role Of Media Literacy In Understanding Ideological Bias In News Coverage Of Texas Ag Ken Paxton's Lawsuit Against Annunciation House, Sybonae Acosta Castillo

Honors Program Theses and Research Projects

In an era of rapidly evolving news media, understanding how information is framed and spread has become a critical skill for navigating today’s complex social and political landscapes. Media literacy allows people to critically evaluate news substance, discern bias, and acknowledge the influence of language on public perception. This research examines how Texas’s six leading news outlets (Houston Chronicle, Dallas Morning News, Fort Worth Star-Telegram, San Antonio Express-News, Austin American-Statesman, Everything Lubbock, El Paso Times, and the Tyler Morning Telegraph) reported on Texas Attorney General Ken Paxton’s recent lawsuit against Annunciation House, an …


Picking Corn, Aaron Sanderford Dec 2024

Picking Corn, Aaron Sanderford

College of Journalism and Mass Communications: Theses

Nebraska’s shifting media landscape, marked by the decline of newspapers and traditional broadcast viewership, has created an opportunity for innovative, local storytelling. My professional project, Picking Corn, is a podcast that gives voice to Nebraska’s political conversations, focusing on in-depth, long-form interviews with key political figures. Inspired by successful models like The New York Times Daily and NPR Politics Pod, this podcast aims to engage audiences by prioritizing thoughtful questions and meaningful dialogue.

In its first year, Picking Corn reached over 3,300 listeners across platforms like Spotify, Apple Podcasts, and SoundCloud. The podcast achieved a 72% episode completion rate—far exceeding …


Perceived Support For Climate Policy In Australia: The Asymmetrical Influence Of Voting Behaviour, Zoe Leviston, Samantha K. Stanley, Iain Walker Dec 2024

Perceived Support For Climate Policy In Australia: The Asymmetrical Influence Of Voting Behaviour, Zoe Leviston, Samantha K. Stanley, Iain Walker

Research outputs 2022 to 2026

A comprehensive policy response from wealthy nations is a necessary step to limiting catastrophic climate change. Community attitudes toward policy, and polarisation along political lines, may threaten this response. Using two representative cross-sectional survey studies of Australian voters (N = 2013; N = 3834), we test levels of support for a range of climate policies, levels of partisan polarisation, and whether people misperceive support among other partisans (false polarisation). Importantly, we investigate how perceptions differ across voting groups spanning left-wing, centre-left-wing, centre-right-wing, and right-wing voting orientations. In Study 1, we find support for climate policy across the political spectrum. However, …


Harvesting Hope: How La Casa De La Cultura Serves Migrant Families Through Health And Advocacy Programs, Ana Ruiz Dec 2024

Harvesting Hope: How La Casa De La Cultura Serves Migrant Families Through Health And Advocacy Programs, Ana Ruiz

Capstone Projects and Master's Theses

This project aims to enhance community engagement in Pajaro through strategic outreach and marketing efforts for weekly meetings hosted at La Casa de la Cultura. By increasing awareness and participation, the initiative seeks to empower residents, especially those from marginalized backgrounds, to access vital resources and services. The project will collect data on attendance and community interests, leading to more tailored presentations that address pressing concerns. Ultimately, this outreach aims to foster a unified, informed community capable of advocating for its needs and accessing available support systems effectively.


Society Doesn’T Owe You Anything: Grand Theft Auto: San Andreas & Video Games As Speculative Fiction, Marc A. Ouellette Nov 2024

Society Doesn’T Owe You Anything: Grand Theft Auto: San Andreas & Video Games As Speculative Fiction, Marc A. Ouellette

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Since Donald Trump’s election in 2016, popular and scholarly commentators have been looking for speculative and/or dystopic literary works that might provide analogues for the Trump-era. Perhaps the most famous of these was the renewed popularity of Margaret Atwood’s The Handmaid’s Tale. In this regard, though, video games remain an underexplored fictional form. With its exaggerated and parodic satire of an America ruled by the corruption and greed of extreme right-wing populism, Grand Theft Auto (GTA): San Andreas (2004) offers a speculative fiction that players can enact as well as imagine, and simulate as well as prepare. …


Pop Culture And Politics: Engaging Students In American Government Through Art, Music, And Film, Laura Merrifield Wilson Nov 2024

Pop Culture And Politics: Engaging Students In American Government Through Art, Music, And Film, Laura Merrifield Wilson

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Strategically and thoughtfully employing popular culture in teaching political science can enable students to better understand, analyze, and relate to the material. In a discipline that can be viewed by students as too boring, too distant, and too polarizing, the use of relevant music, TV/film clips, toys, memes, and other popular culture artifacts can engage otherwise unengaged students in a meaningful way. This paper argues that using popular culture in teaching political science can demonstrate relevance, serve as a generational translator, expose the bias of experience, and enable an expression of self. In demonstrating relevance, popular culture makes material fresh …


D&D Beyond Bikini-Mail: Having Women At The Table, Daniel Carlson Nov 2024

D&D Beyond Bikini-Mail: Having Women At The Table, Daniel Carlson

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Dungeons and Dragons represents a space that is often treated as an echo chamber for young (usually white) men to act out fantasies of power and control, which makes up for their inability to perform such actions in the real world. Using the work of Sherry Turkle and Michelle Dickey, I posit that this game is a nuanced location acting as a safe space for people to act out different aspects of their identity or life experiences in a low-risk environment enhanced by the connections made between the players and their characters. In this work, I have utililzed feminist frames …


Hell You Talmbout: Mixtapes As Method For Online Environmental Justice Pedagogy, Elspeth Iralu, Caitlin Grann Nov 2024

Hell You Talmbout: Mixtapes As Method For Online Environmental Justice Pedagogy, Elspeth Iralu, Caitlin Grann

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper takes on the mixtape as a pedagogical method for approaching urgent and critical topics within the undergraduate online classroom. Drawing on two case studies from different sections of an introductory course on environmental and social justice taught in an American studies department, we demonstrate how mixtape-inspired assignments offer a method for theorizing and enacting the connections between popular culture and critical scholarship around injustice in the humanities and social sciences while also altering the space of the classroom to promote deeper student engagement, comprehension, and reflection. We argue that introducing popular culture as both content and method within …


Sexual Harassment Effects On Bodies Of Work: Engaging Students Through The Application Of Historical Context And Communication Theory To Pop Culture And Social Media, Bryan Vizzini, Kristina Drumheller Nov 2024

Sexual Harassment Effects On Bodies Of Work: Engaging Students Through The Application Of Historical Context And Communication Theory To Pop Culture And Social Media, Bryan Vizzini, Kristina Drumheller

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

Rarely do professors have the opportunity to branch out and create a course that is literally shaped by the day’s news. The mediated unveiling of sexual predators in the summer of 2018 provided an opportunity to teach an honors seminar that wrote itself over the course of five weeks. Professors from the communication and history disciplines drew on theory commonly used in the communication discipline and used historical readings to frame a discussion of popular culture and its relation to current events. Each week, a film was incorporated for discussion and student projects were drawn from examples of popular culture, …


The “Hate Wall” Project To Eradicate And Dismantle Discrimination In Higher Education: Lessons Learned From The Well-Intended Initiative Gone Awry!, Bahaudin G. Mujtaba Nov 2024

The “Hate Wall” Project To Eradicate And Dismantle Discrimination In Higher Education: Lessons Learned From The Well-Intended Initiative Gone Awry!, Bahaudin G. Mujtaba

Learning and Educational Center Virtual Teaching and Learning Conference

Deeply rooted prejudices and hatred of others based on people’s ethnic backgrounds, disabilities, or religious affiliations are realities of every society. To allow students, faculty, and staff on campus to de-stress by metaphorically destroying experienced hate, the Diversity Student Council of Nova Southeastern University built a “Hate Wall” so everyone can write negative biases they have heard to then dismantle it physically and symbolically. During the day, people wrote comments on the wall, and some were antisemitic regarding the Jewish community. Within a few hours, it turned into a publicity failure while deeply stressing many.

This case study discusses what …


Echoes Of Exiled Journalists From Africa: Motivation, Resilience, Values And Innovation Of Global Journalism, Gregory Gondwe, Elodie Viale Nov 2024

Echoes Of Exiled Journalists From Africa: Motivation, Resilience, Values And Innovation Of Global Journalism, Gregory Gondwe, Elodie Viale

Communication Studies Faculty Publications

This study examines the motivations, resilience and innovative contributions of

exiled journalists from sub-Saharan Africa, focusing on those from the Democratic

Republic of Congo (DRC), Ethiopia, Eritrea, Kenya, Somalia, Uganda and Zimbabwe.

It categorises these journalists into voluntary exiles, who leave due to a commitment

to journalistic integrity and dissatisfaction with censorship and corruption,

and involuntary exiles, who flee threats, violence or imprisonment linked to their

investigative work. Through in-depth interviews with 32 exiled journalists, the study

explores their adaptation strategies in host countries, their persistent motivations

despite significant challenges and their use of new communication technologies and

online platforms …


From The Vertical To The Horizontal: Introducing Mikhail Epstein’S Transculture To Perplexed Educators, Sheldon S. Kohn Nov 2024

From The Vertical To The Horizontal: Introducing Mikhail Epstein’S Transculture To Perplexed Educators, Sheldon S. Kohn

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

A shift in focus from supporting or opposing vertical, grand narratives to the horizontal, the ordinary and the everyday, can lead educators to transformative developments. Educators find themselves in a false dichotomy of being restricted to supporting or opposing competing vertical utopian visions of education. Mikhail Epstein’s ideas about transculture can help perplexed educators make a shift from the vertical to the horizontal, focusing their praxis and pedagogy on the ordinary and the everyday, including objects and artifacts of popular culture. In a radical move, Epstein argues that commodification represents resistance to totalitarian controls and impulses; he urges educators to …


Survivor Skills: Authenticity, Representation And Why I Want To Teach Reality Tv, May Friedman Nov 2024

Survivor Skills: Authenticity, Representation And Why I Want To Teach Reality Tv, May Friedman

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper will consider the pedagogical potential in constructing a class on the phenomenon of reality television by exploring the possibilities and pitfalls of a shared viewing of these “texts” as a site of critical engagement with popular culture. A course on reality TV would require a deep analysis of the topics of representation, authenticity, and audience reactions. The course I would like to teach would also consider the ways that reality TV is simultaneously emblematic of, and contributes to, the foregrounding of neoliberal discourses. This paper addresses some of the pedagogical implications of an analysis of reality TV by …


Euphemism In Ai Discourse As Colonial Harm & Effect: Learnings From Subaltern Puerto Rico, Jacqueline Oquendo Nov 2024

Euphemism In Ai Discourse As Colonial Harm & Effect: Learnings From Subaltern Puerto Rico, Jacqueline Oquendo

LSU Doctoral Dissertations

Through three integrated studies, this dissertation explores complex human-AI interactions by comparing the perceptions of two groups of U.S. citizens: subaltern Puerto Ricans and stateside Americans’ interactions with ChatGPT. This corpus-assisted Critical Discourse Analysis or CLCDA, triangulated with 1:1 semi-structured interviews, validates scholars’ concerns about the biases inherent in generative AI. Contributing to those concerns, this dissertation reveals that ChatGPT deploys discourse strategies that, when executed, facilitate digital colonialism. Euphemistic language is prominent among its discourse strategies, replacing controversial words, phrases, and topics with more palatable ones. When prompted on events of historical significance, I find that ChatGPT’s discourse obscures …


Digital, Social Micro-Interventions To Promote Physical Activity Among Midlife Adults With Elevated Cardiovascular Risk: An Ambulatory Feasibility Study With Momentary Randomization., Danielle Arigo, Leah M Schumacher, Kiri Baga, Jacqueline A Mogle Oct 2024

Digital, Social Micro-Interventions To Promote Physical Activity Among Midlife Adults With Elevated Cardiovascular Risk: An Ambulatory Feasibility Study With Momentary Randomization., Danielle Arigo, Leah M Schumacher, Kiri Baga, Jacqueline A Mogle

Rowan-Virtua School of Osteopathic Medicine Departmental Research

BACKGROUND: Although regular physical activity (PA) mitigates the risk for cardiovascular disease (CVD) during midlife, existing PA interventions are minimally effective. Harnessing social influences in daily life shows promise: digital micro-interventions could effectively engage these influences on PA and require testing.

PURPOSE: This feasibility study employed ecological momentary assessment with embedded micro-randomization to activate two types of social influences (i.e., comparison, support; NCT04711512).

METHODS: Midlife adults (N = 30, MAge = 51, MBMI = 31.5 kg/m2, 43% racial/ethnic minority) with ≥1 CVD risk conditions completed four mobile surveys per day for 7 days while wearing PA monitors. After 3 days …