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Full-Text Articles in Social Influence and Political Communication

Gender, Politics, Market Segmentation, And Taste: Adult Contemporary Radio At The End Of The Twentieth Century, Saesha Senger Jan 2019

Gender, Politics, Market Segmentation, And Taste: Adult Contemporary Radio At The End Of The Twentieth Century, Saesha Senger

Theses and Dissertations--Music

This dissertation explores issues of gender politics, market segmentation, and taste through an examination of the contributions of several artists who have achieved Adult Contemporary (AC) chart success. The scope of the project is limited to a period when many artists who figured prominently in both the broader mainstream of American popular music and the more specific Adult Contemporary category were most commercially viable: from the mid-1980s through the 1990s. My contention is that, as gender politics and gendered social norms continued to change in the United States at this time, Adult Contemporary – the chart, the format, and the …


Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer Jan 2019

Engaging Persuasion: What Should Undergraduate Students Enrolled In A Persuasion Course Learn?, Stephen K. Hunt, Kevin Meyer

Journal of Communication Pedagogy

In our daily activities we are bombarded with persuasive messages. From advertising on mass and social media to interactions with friends, we are constantly exposed to attempts to change or reinforce our attitudes, values, beliefs, and behaviors. Conversely, we routinely attempt to influence others and gain their compliance through persuasive attempts of our own. Without question, persuasion is a central feature of virtually every aspect of human communication and is found wherever we find people communicating. Fortunately, scholars have developed a great number of empirically tested persuasive techniques, strategies, and theories that can help students become effective producers and consumers …


Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi Jan 2019

Journalists’ Level Of Knowledge On Empirical Research And Opinion Polling: A Study Of Kenyan Journalists, Dane M. Kiambi

College of Journalism and Mass Communications: Faculty Publications

This study examines the level of knowledge of Kenyan political reporters on a few key concepts of empirical research and opinion polling. Although data from this study are from a nonrepresentative sample, it offers important insights into levels of knowledge on an important topic in journalism. Results indicate that 63. 4 percent of the reporters did not know that survey findings from a nonrandom or nonprobability sample cannot be generalized to the population. Another 63. 4 percent did not know that sampling error cannot be computed from data that were collected using a nonrandom sample, while 49. 3 percent did …


Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer Jan 2019

Influencer Marketing: Consumer Responses To Instagram Influencers, Gloriann Schaefer

Senior Honors Theses

Influencer marketing is the promotion of services and products through individuals with a large social media following. The research contained within this thesis will discuss the topic of influencer marketing and the responses of the consumers targeted. This study observed the different types of responses and comments that followers of Instagram influencers left on their posted content.

The themes and characteristics of responses of Instagram influencer followers will be found through a qualitative content analysis. The study is supported by self-presentation theory, which suggests that individuals, in this case social media influencers, present themselves in a way that results in …


Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan Jan 2019

Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan

Graduate Theses, Dissertations, and Problem Reports (ETD)

This data-driven journalism project tackles an age-old problem that seems common in virtually every government around the world: governmental officials hiding assets. By applying the theory of social responsibility, this paper uses data-journalism methods to trace the full financial assets of Armenian members of parliament and eventually making those assets and income declarations available via an interactive website to the Armenian public as well as other journalists throughout the country and region.


Do Global Cities Make Green Cities? How Global Governance Impacts Transportation In Bogotá And Medellín, Eleanor Jackson Jan 2019

Do Global Cities Make Green Cities? How Global Governance Impacts Transportation In Bogotá And Medellín, Eleanor Jackson

Honors Theses

This thesis examines how global and local governance has combined to deliver effective and sustainable public transportation in cities by comparing Bogotá’s bus rapid transit (BRT) system, TransMilenio, with Medellín’s mass transit system, STIMVA, often referred to as Metro de Medellín. After considering the rationales used to justify local and global authority over climate change, this analysis problematizes the supposed benefits of empowering global and local actors by highlighting the conflicts of interest that plague the elites who mediate the global and the local. In analyzing the global and local interactions, this work draws from extensive literature to highlight three …


The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard Jan 2019

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation, Samantha Bradshaw, Philip N. Howard

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …


Making The Most Of People We Do Not Like: Capitalizing On Negative Feedback, Christopher Edward Anderson Jan 2019

Making The Most Of People We Do Not Like: Capitalizing On Negative Feedback, Christopher Edward Anderson

Graduate Student Theses, Dissertations, & Professional Papers

Capitalization was first articulated by Langston (1994) to describe how individuals increase their own positivity by sharing good news with others. This study tests the idea that sometimes people share positive news with others they do not like in an attempt to savor their dissatisfaction with shared accomplishments. A fully crossed randomized 2 X 2 experiment was used to set an initial impression (positive or negative) followed by an interview procedure where the participants would disclose some recent positive event and the confederate interviewer would provide feedback (positive or negative). This procedure was used to test capitalization processes in a …


The Legitimation & Networked Unification Of #Nodapl: Diverse Discourses Of Value Validate A Collective Identity, Jacqueline Marie Ouellette Jan 2019

The Legitimation & Networked Unification Of #Nodapl: Diverse Discourses Of Value Validate A Collective Identity, Jacqueline Marie Ouellette

Theses and Dissertations (Comprehensive)

NoDAPL was, first and foremost, an Indigenous-led resistance against the construction of a pipeline in North Dakota. It was also a movement that built solidarity, bridging networks between international Indigenous peoples, Black Lives Matter activists, veterans, and feminists. This discourse analysis of social media and digital texts addresses the networked publics, collective identities, social capital, and intersectionality in applying Van Leeuwen’s (2007) understanding of legitimation. In doing so, the practice of reproducing and extending the values, themes, and images of various algorithmic imaginaries will be explored, as they relate to network homophily, identity construction, and mobilization. This study will argue …


Beauty Boys: The Aesthetic Labour Of Transformation, Keer Wang Jan 2019

Beauty Boys: The Aesthetic Labour Of Transformation, Keer Wang

Theses and Dissertations (Comprehensive)

Under the advertising banner of recognizing gender fluidity, the past year has seen global makeup brands announcing male spokesmodels for campaigns that seek to be more diverse in capturing the emerging Generation Z by promoting makeup for boys. The media has described the rise of the “boy in makeup” as propelled by male social media influencers known as beauty boys who are destabilizing the traditional boundaries of gender roles. I turn my attention to the necessary interrogation of the corporeality of these socially mediated bodies in manner of a Foucauldian genealogy approach to trace the power relations of subjectification and …


Tweeting In Public: How Florida's Public Information Officers Use Twitter To Engage The Publics They Serve, Jessica B. Scott Jan 2019

Tweeting In Public: How Florida's Public Information Officers Use Twitter To Engage The Publics They Serve, Jessica B. Scott

UNF Graduate Theses and Dissertations

This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public information officers engage in mutual discourse, or the exchange of information in two-way communication, …


Raising Arizona: A Visual Rhetorical Analysis Of Kyrsten Sinema's And Martha Mcsally's 2018 Campaign Announcement Videos, Audrey L. Oswald Jan 2019

Raising Arizona: A Visual Rhetorical Analysis Of Kyrsten Sinema's And Martha Mcsally's 2018 Campaign Announcement Videos, Audrey L. Oswald

EWU Masters Thesis Collection

This study examines the visual and verbal components of Kyrsten Sinema’s and Martha McSally’s campaign video announcements as both candidates competed for the 2018 Arizona Senate. The primary research objective was to understand how the audience demographics and the rhetorical situation faced by each candidate affected the choice of visual components for the persuasion of potential voters. The study concludes that the visual messages were chosen primarily to appeal to each candidate’s supporting viewers. Sinema’s message, however, was more intersectional in that it appealed to a larger body of potential voters across party lines. The candidates appeal to voters using …


How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud Dec 2018

How To Maximize Your Small Business's Impact On Social Media, Brianna J. Arnaud

LSU New Orleans Theses and Dissertations

This thesis is meant to be a learning tool to help small businesses use free social media accounts as business marketing tools. The manual is broken down into chapters highlighting the importance of “Knowing your Audience,” “Branding,” “Constructing a Post,” “Using Visual Rhetoric,” and “Expanding your Audience.”. This thesis is inspired by scholars of English, internet linguistics, journalism, gender theory, professional writing, and rhetoric. It is also inspired by a survey of 18 small businesses in the Lafayette, Louisiana area. The survey helped to focus my research on the social media issues of small businesses in the southern region of …


Telling The Good News, Allyson R. Escobar Dec 2018

Telling The Good News, Allyson R. Escobar

Capstones

In light of recent clergy abuse scandals, cover-ups and leadership shake-downs, it is a divided time in the Catholic Church: but this isn’t the whole story. My final capstone project is a critical essay of how Catholicism (and religion overall) is represented in mainstream media--particularly in secular news publications and entertainment (horror films) in the United States. By examining the coverage and how conversations differ within members of the Catholic Church--from journalists and critics to active Catholics, religious men and women--this project calls for greater accountability, fairness, faith representation in all media, and the overall claim that there are Catholic …


Cnl As Outcomes Manager: Improving Communication During The Er To Icu Handoff, Amy Ho Dec 2018

Cnl As Outcomes Manager: Improving Communication During The Er To Icu Handoff, Amy Ho

Master's Projects and Capstones

Emergency room (ER) to Intensive care unit (ICU) handoff reports are often ineffective because the lack of an standardized guideline. The aim of the Clinical Nurse Leader (CNL) improvement project was to improve the nurse satisfaction survey scores in the ER and ICU microsystems within a mid-sized community hospital in northern California. Participates included registered nurses, and ER and ICU managers. The failure mode and effect analysis (FMEA), Strength, weaknesses, opportunities, and threats (SWOT) analysis, and the Plan-Do-Study-Act (PDSA) cycle were used for this project. Literature reviews were conducted to identify effective theories, patterns, and tools for handoff reports. Nurse …


An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar Dec 2018

An Exploratory Study Of Acculturation Experiences Of Graduate Student Immigrants At The University Of San Francisco, Courtney Lamar

Master's Theses

This study explores the shared challenges during the acculturation process of graduate student immigrants pursuing higher education in the United States. 13 graduate student immigrants at the University of San Francisco discuss their experiences of cultural adjustment into U.S. culture. Through qualitative interviews and thematic analysis, this study seeks to understand the acculturation experiences of graduate student immigrants in the San Francisco Bay Area of the United States. This analysis is based on the individual-level experience examining attitudes and acculturation strategies in the dominant society. Analysis, possibly policy implication for institutions of higher education, and possible directions for future research …


Art Brut & Bricolage: Manifesting Alternate Imaginaries Of The Waste Cataclysm, Dominic Alan Chequer Dec 2018

Art Brut & Bricolage: Manifesting Alternate Imaginaries Of The Waste Cataclysm, Dominic Alan Chequer

Communication Studies

Living within a consumer society that boasts increased sustainable consumption as the panacea to large-scale environmental degradation, the social avoidance of waste becomes an interesting psychological battleground in developing an environmentally sustainable future. In light of this situation, I used my participation in the design of a music festival to create a social critique by design. Using artistic techniques of bricolage and aesthetic upcycling, under the visage of art brut. The paper blends theory and practice, ideas with tangible outputs.


"I Just Got Out; I Need A Place To Live": A Business Plan For Transitional Housing, Walker Beverly V Dec 2018

"I Just Got Out; I Need A Place To Live": A Business Plan For Transitional Housing, Walker Beverly V

Electronic Theses, Projects, and Dissertations

The United States has a serious epidemic of mass incarceration and high recidivism rates. The U. S. must act on these high recidivism rates by implementing social services programs that help the formerly incarcerated stop committing crimes. The formerly incarcerated are being oppressed by a historic process that has continued to incarcerate and control them, even after they had served their time for their crimes. This project attempts to assist in reducing the high recidivism rates by creating an education-based transitional housing facility with a plethora of supportive services that will be open to formerly incarcerated individuals. This project sheds …


Integrity, Meritocracy And Inclusiveness: Singapore's Core Values, Tony Tan, Philip Zerrillo Dec 2018

Integrity, Meritocracy And Inclusiveness: Singapore's Core Values, Tony Tan, Philip Zerrillo

Research Collection Lee Kong Chian School Of Business

An interview with the seventh President of Singapore, Dr Tony Tan. The seventh President of Singapore, Dr Tony Tan, talks about the challenges and opportunities for the island-state, in this interview with Philip Zerrillo.


The Effects Of Media On The American Perceptions Of Islam From 2001-2012, Brently Pustelak Nov 2018

The Effects Of Media On The American Perceptions Of Islam From 2001-2012, Brently Pustelak

Senior Honors Theses

This study seeks to understand the correlation between the average American's understanding of a Muslim and the portrayal of Muslims in relevant news events. After defining terms and reviewing previous literature, two news sources will be used to compare various historically-significant events. The major events to be studied are the September 11 attacks of 2001, the American involvement in Iraq and Afghanistan, and the “Arab Spring”. Precedent literature shall be used to determine a baseline understanding of common American perceptions of Muslims. From the baseline understandings of American perceptions and the established definitions regarding Muslims, a connection will be drawn …


The Critical Need For Mental Health Education To Be Mandated In New Mexico's Public Schools, Bonnie L. Murphy Nov 2018

The Critical Need For Mental Health Education To Be Mandated In New Mexico's Public Schools, Bonnie L. Murphy

Shared Knowledge Conference

Based on a review of research and best practices in mental health awareness and skills, this inquiry project argues for state legislative policies that would require mental health awareness and skills in the K-12 curriculum. Mental health affects individual accomplishments in every stage of people’s lives beginning in early childhood and throughout the life cycle. Prevention and treatment of mental illness plays a key role in the ability of an individual to cope with loss and develop resiliency and perseverance in challenging times and to make better decisions that improve the individual’s life and the lives of those around them. …


Hyperreality Among Defense Of The Ancients 2’S Players, Putri Surya Cempaka, Johannes Haryatmoko Nov 2018

Hyperreality Among Defense Of The Ancients 2’S Players, Putri Surya Cempaka, Johannes Haryatmoko

JURNAL KOMUNIKASI INDONESIA

Studi ini meneliti kondisi dan praktik hiperrealitas di antara para pemain game online Dota 2 yang menunjukkan perspektif yang disebut pasca-manusia, sebuah perspektif yang percaya bahwa kemajuan teknologi akan memudahkan kehidupan secara umum. Dalam istilah kritis, ini mengurangi akal sehat manusia karena percaya bahwa teknologi telah mengambil alih fungsi manusia. Dalam memahami konsep post-human, dalam penelitian ini, kami merujuk kondisi post-human sebagai praktik hiperrealitas dengan berfokus pada persepsi visual para pemain Dota 2 selama aktivitas permainan mereka dan makna tentang permainan video mereka. Penelitian ini menggunakan konsep simulakra, simulasi, dan hiperrealitas menurut Jean Baudrillard. Dalam kondisi hiperrealitas, representasi yang tertanam …


The Internet And Conspiratorial Beliefs: The Inseparable Pair, Muhammad Beni Saputra Nov 2018

The Internet And Conspiratorial Beliefs: The Inseparable Pair, Muhammad Beni Saputra

JURNAL KOMUNIKASI INDONESIA

Meskipun usianya cukup muda, Internet telah konsisten dan memainkan peran kunci dalam menciptakan dan menyebarluaskan keyakinan konspiratif. Ia juga telah memfasilitasi keyakinan konspirasi untuk tersebar luas sejak era Web 1.0 . Dengan penemuan Web 2.0 atau platform media sosial, kekuatan Internet menjadi lebih unggul yang memungkinkan berbagai argumen tentang keyakinan konspiratif tertentu bertemu. Dalam kehidupan nyata, keyakinan konspiratif yang disebarluaskan melalui Internet telah menyebabkan efek sosial yang parah khususnya mengenai vaksinasi. Adalah Internet yang membuat keyakinan konspiratif anti vaksinasi menjadi terkenal yang mengakibatkan program vaksinasi terhambat di beberapa negara termasuk di Indonesia.

Despite its quite young age, the Internet has …


Constructing A Smart City Brand Identity: The Case Of South Tangerang, Ummi Salamah, Muhammad Rahmat Yananda Nov 2018

Constructing A Smart City Brand Identity: The Case Of South Tangerang, Ummi Salamah, Muhammad Rahmat Yananda

JURNAL KOMUNIKASI INDONESIA

Cities and urban regions have become centers of innovation since the Industrial Revolution and they continue to be so in the realm of Digital Revolution, using the concept of the smart city which combines modern ICT infrastructure with economic growth, high quality of life, wise natural resources management as well as investment in human and social capital through participatory government. Employing two (2) approaches, namely: (1) construction of regional competitiveness; and (2) place branding, this paper analyze South Tangerang city brand identities constructed via stakeholders’ direct experiences and official documents based on the smart city attributes and indicators coined by …


Digital Body: Horcrux Of Extended Self In Post-Human Era, Sari Monik Agustin Nov 2018

Digital Body: Horcrux Of Extended Self In Post-Human Era, Sari Monik Agustin

JURNAL KOMUNIKASI INDONESIA

Tubuh yang semula diganggu gugat telah berubah karena dengan inovasi teknologi yang ada, tubuh dapat diubah dan direkonstruksi seperti mengganti bagian-bagian mesin. Di era digital ini, tubuh dapat ditransformasikan menjadi bentuk non-material dan direkonstruksi. Data digital dapat disematkan dan avatar dapat dibentuk atau dibuat. Kesimpulan dari tulisan ini, tubuh digital adalah tubuh non-material yang mengandung horcrux, objek digital dari kata-kata dan pemikiran yang tinggal, dalam bentuk data digital dan avatar, yang mengacu pada perluasan diri di era pasca-manusia dengan karakteristik diri yang dikendalikan-dematerialisasi, diri hiperrealitas, diri dengan dukungan sosial, diri yang dikembangkan, dan diri yang berafi liasi sosial.

Body that …


The Impact Of Social Media Campaign Time Scheduling On First-Time Voters’ Political Knowledge: An Experiment On Social Media Line Campaign Among First-Time Voters In East Jakarta, Novlyanti Rizkita Putri Nov 2018

The Impact Of Social Media Campaign Time Scheduling On First-Time Voters’ Political Knowledge: An Experiment On Social Media Line Campaign Among First-Time Voters In East Jakarta, Novlyanti Rizkita Putri

JURNAL KOMUNIKASI INDONESIA

Penelitian ini membahas dampak dari penjadwalan kampanye di media sosial LINE terhadap pengetahuan politik pemilih yang memilih pertama kali. Jakarta Timur dipilih sebagai ruang lingkup penelitian karena memiliki jumlah pemilih yang memilih pertama kali tertinggi di DKI Jakarta. Penelitian ini menggunakan metode kuantitatif yang digabungkan dengan eksperimen murni (two-group posttest-only design) dalam mengumpulkan data. Pengujian hipotesis dengan T-Test sampel independen. Temuan dari penelitian ini menunjukkan bahwa ada perbedaan yang signifikan antara pemilih yang memilih pertama kali yang menerima informasi tentang kampanye politik di prime time dan di waktu non-prime. Perbedaan ini menghasilkan kesimpulan bahwa ada dampak yang signifikan dari penjadwalan …


Cigarette As A Tool For Representing Masculinity In Indonesian Left-Wing Films, Redi Panuju, Daniel Susilo, Harliantara Harliantara Nov 2018

Cigarette As A Tool For Representing Masculinity In Indonesian Left-Wing Films, Redi Panuju, Daniel Susilo, Harliantara Harliantara

JURNAL KOMUNIKASI INDONESIA

Tulisan ini membahas representasi maskulinitas dalam film-film sayap kiri Indonesia, yang dibuat sebelum dan sesudah reformasi 1998. Film sayap kiri adalah film yang menceritakan tentang politik pada tahun 1965 dan berfokus fokus pada kontroversi Partai Komunis Indonesia (PKI). Beberapa film sayap kiri memposisikan PKI dan simpatisannya sebagai dalang di balik kudeta tahun 1965, tetapi ada juga yang menempatkan tokoh dan simpatisan komunis sebagai korban kekejaman pihak lain. Penelitian ini mempelajari tiga film, yaitu Pengkhianatan G30 S PKI, Sang Penari, dan Jagal-Act of Killing. Metode yang digunakan dalam penelitian ini adalah analisis hubungan yang didasarkan pada konsep hubungan kekuasaan. Penelitian ini …


Presenting Local Wisdom: A Multimodal Analysis Of Sedekah Gunung Merapi Video As A Tourism Promotion In Boyolali Regency, Julianne Indah Rachmawati, Warto Warto, Titis Srimuda Pitana Nov 2018

Presenting Local Wisdom: A Multimodal Analysis Of Sedekah Gunung Merapi Video As A Tourism Promotion In Boyolali Regency, Julianne Indah Rachmawati, Warto Warto, Titis Srimuda Pitana

JURNAL KOMUNIKASI INDONESIA

Upacara tradisional Sedekah Gunung adalah salah satu kearifan lokal yang dimiliki oleh masyarakat Desa Lencoh, Selo, Kabupaten Boyolali. Upacara ini bertujuan untuk mengungkapkan rasa terima kasih penduduk desa dan meminta perlindungan Tuhan dari bencana. Upacara ini memiliki potensi karena sering menjadi daya tarik wisata. Liputan media diperlukan untuk menyebarkan konten dan informasi tentang upacara ini. Salah satu contoh liputan media tentang tradisi ini adalah video yang diunggah di situs berbagi video YouTube bernama Sedekah Gunung merapi. Tulisan ini menganalisis beberapa aspek: (1) Apa sarana yang digunakan dalam video Sedekah Gunung Merapi untuk menghadirkan Sedekah Gunung sebagai objek wisata Kabupaten Boyolali? …


What Makes People Use Digital Library?: A Study Of Ijakarta Users, Dini Ratnasari, Hendriyani Hendriyani Nov 2018

What Makes People Use Digital Library?: A Study Of Ijakarta Users, Dini Ratnasari, Hendriyani Hendriyani

JURNAL KOMUNIKASI INDONESIA

Layanan publik telah mengalami transformasi digital. Pemerintah Daerah Khusus Ibukota Jakarta telah menyediakan perpustakaan digital iJakarta sebagai cara untuk mengembangkan rencana Kota Jakarta Pintar. Dengan mengembangkan model konseptual yang terkait dengan minat orang untuk menggunakan aplikasi perpustakaan digital, penelitian ini menggunakan kerangka teori Technology Acceptance Model (TAM). Tujuan dari penelitian ini adalah: (1) Memberikan penjelasan tentang pengaruh persepsi kemudahan penggunaan dan persepsi kegunaan pada minat menggunakan iJakarta, dan (2) Menggambarkan faktor-faktor yang mempengaruhi hubungan keempat konsep, yaitu pengalaman, domain pengetahuan, aksesibilitas, dan relevansi. Data dikumpulkan dalam survei pada 130 pengguna iJakarta menggunakan sampel acak sederhana. Menggunakan analisis jalur, hasil penelitian …


Meta-Analysis Of Anger And Persuasion: An Empirical Integration Of Four Models, Nathan Walter, Riva Tukachinsky, Ayellet Pelled, Robin Nabi Oct 2018

Meta-Analysis Of Anger And Persuasion: An Empirical Integration Of Four Models, Nathan Walter, Riva Tukachinsky, Ayellet Pelled, Robin Nabi

Communication Faculty Articles and Research

Despite the increasing use of anger in persuasive messaging, such as political ads and health campaigns, very little is known about when and how anger affects persuasion. Building on theoretical propositions derived from four theoretical models that have addressed the link between anger and persuasion, the current meta-analysis (k = 55, N = 6,805) finds a weak impact of anger on behavior (r = .15, p = .04) and nonsignificant effects on attitudes (r = −.03, p = .30) and intent (r = .06, p = .13). Yet a closer look reveals a more complicated reality, where positive effects are …