Social Influence and Political Communication Commons^™

Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny

Departmental Honors & Graduate Capstone Projects

Ryan’s World is a children's toy review YouTube channel with over 36 million followers and features kid YouTuber Ryan Kaji. A qualitative content analysis of the YouTube channel Ryan’s World was conducted to observe the rhetorical strategies the videos employ to sell Ryan’s World products, as well as how those strategies compare to traditional advertising. An analysis of twelve videos resulted in dominant themes of increasing brand familiarity and product performance of Ryan’s World products. These were accomplished through the use of traditional advertising rhetorical strategies such as product placement, special effects, appeals, and more. The study shows that the …

To What Extent Is Social Media A Tool For Political Mobilization?, Bridget Westrum

Political Science Theses and Capstones

This study looks at the potential impacts of social media advocacy on mobilizing the pubic. Drawing from the Pew Research Center’s 2018 American Trends Panel, I look at Americans’ views of technology, political involvement, and their perceptions of social media and online engagement. I found that younger respondents view social media as more important to their political engagements. I find a significant relationship between census region and perceived importance of social media on issue involvement, as well. Respondents from the southern United States who consider themselves to be "very liberal" report a greater influence of social media on their involvement …

When 'Weird' Means 'Dangerous': Viruses And Firewalls In Affective Polarization, Nathan J. Locke

All Theses

As traditional sources of epistemic authority face declining trust, alternative narratives have gained prominence - often leveraging the emotional and cultural resonance of seemingly simple terms. In the 2024 election cycle, the term “weird” emerged as a potent meme in American political discourse. Using a memetic perspective that incorporates elements of framing theory and Social Judgment Theory, this thesis investigates the use and reaction to “weird” and its role in shaping perception of Donald Trump, his political allies, his followers, and his opposition during and immediately after the 2024 Presidential election. The memetic perspective, which views ideas as units of …

Bridging The Gap: Management Vs. Leadership And The Path To Mastering Both, Wesley A. Key

Marketing Undergraduate Honors Theses

Management and leadership, though often conflated, represent distinct but complementary skills that are critical for organizational success. This thesis aims to explore the fundamental differences between management and leadership, highlighting how these roles interact and the necessity for individuals to master both to excel in today’s dynamic business environment. Drawing on theoretical frameworks from psychology, organizational behavior, and case studies, this research synthesizes academic literature to address key questions: What core competencies distinguish leaders from managers? How do these competencies align or conflict with one another in real-world settings? And what practical steps can individuals take to develop proficiency in …

Double, Double, Toils And Troubles: Analyzing The “Magical” Relationships Between University Leaders’ Personality Traits And Their Self-Efficacy In Leadership Situations, Fay Ludvine Boudreaux

LSU New Orleans Theses and Dissertations

This present study investigated the relationship between higher education leaders’ personality traits and their self-efficacy in leadership situations. A total of 151 leaders employed across the nine institutions within the University of Louisiana System completed a survey that prompted them to identify their personal values, traits, and skill sets, as derived from the online Pottermore quiz, the official Harry Potter Hogwarts House sorting instrument. This niche personality metric was chosen to cater to higher education’s evolving landscape, as it welcomes an influx of Millennials into leadership positions. Participants’ responses were eventually recoded to “sort” them into their respective Houses: Gryffindor, …

Dekonstruktion Der Afd: Eine Analyse Der Rechtspopulistischen Deutschen Partei Der„Alternative Für Deutschland”, Elizabeth A. Breckenridge, Elizabeth Breckenridge

Departmental Honors & Graduate Capstone Projects

Die Alternative für Deutschland (AfD) ist eine rechtsextreme populistische Partei, die innerhalb eines Jahrzehnts rasch an Macht gewonnen hat, insbesondere in den ostdeutschen Bundesländern, aufgrund ihrer Betonung der Nationalisierung, ihrer populistischen Rhetorik und ihrer Anziehungskraft auf Wähler, die Ängste vor Einwanderung und kulturellem Wandel hegen. Die AfD hat es innerhalb von fünf Jahren geschafft, eine starke Wählerschaft zu mobilisieren, 2017 Sitze im Bundestag zu erringen und gilt nun als wichtigste Oppositionspartei zu den etablierten Parteien. Die AfD ist die erste rechte Partei seit 1945, die aufgrund des Aufstiegs rechtspolitischer Ideologien bedeutende Wahlerfolge erzielen konnte. Aufgrund des reaktionären Pendelschwungs nach dem …

Do Voters Shake Off Policy Stances? A Look Into The Impact Of Celebrities On Policy Recall, Alyssa A. Noe

Department of Political Science: Dissertations, Theses, and Student Research

Celebrities try to influence politics by leveraging their ability to command attention. But does a celebrity’s endorsement of a policy impact citizens’ ability to recall the policy? This paper examines if people’s information processing, specifically policy recall, is impacted by a celebrity’s endorsements. Data was collected at the University of Nebraska-Lincoln during the fall 2024 semester using a student sample. Participants were randomly assigned into three experimental groups. I hypothesize that the more recognizable a celebrity is the more likely people are to be able to recall the policy they posted. By using Taylor Swift as the well-known celebrity and …

A Qualitative Analysis Of Graffiti Inscriptions At Ecclesiastical Sites In The South Carolina Lowcountry, Hannah Truman

All Theses

The study of graffiti has become a multi-disciplinary study. Historical and modern forms of graffiti offer a unique perspective on the connection people have with religious sites over the span of three hundred years. Within South Carolina, the establishment of twenty-five churches throughout the Lowcountry from 1706 to 1775 offers an understanding of people’s connection to spaces from the beginning of South Carolina’s establishment to the present day. Their beliefs are reflected throughout the space of the building as congregations have left their imprint.

In order to understand the relationship of people to the site over time, various methods were …

An Educational Leadership Journey In Trustee Effectiveness And Board Governance, Deana Olivares-Lambert

Electronic Theses, Projects, and Dissertations

Purpose and Theoretical Framework: The purpose of this study was to explore the lived experiences, learning and professional development practices, and effective leadership practices of women of color trustees within California community college governance. Grounded in Gloria Anzaldúa’s theoretical concepts of Conocimiento and Nepantla, the study focused on how intersectional identities influence the governance leadership practices of women of color trustees. The theoretical framework emphasized transformation through interconnectedness, structural change, and self-reflection in leadership roles.

Methods, Data, and Analysis: Eight California Community College trustees women of color participated in semistructured interviews using qualitative methodology through interpretive phenomenological analysis. Data …

The Effects Of Artificial Intelligence On Trial Courts, Alexys Zellner

Honors Projects

Artificial Intelligence has quickly entered the realm of everyday life. Without extensive testing, there have been issues surrounding transparency, accountability, and biased decisions made by Artificial Intelligence decision-making algorithms. When a political institution—such as the courts—uses these types of tools, there is a chance that the negative attributes will impact the institutions and actors using them. The court system relies on legitimacy and public approval to enforce its laws and decisions. This study aimed to determine whether the use of Artificial Intelligence would lead to a decrease in public approval and legitimacy of the courts, as well as diminish perceptions …

Sustainable Brand Trust In Mobile Banking: A Case Study Of Bsi Mobile User Reviews On Google Play, Novian Tiandini, Haqqi Hidayatullah

JURNAL KOMUNIKASI INDONESIA

In contemporary times, communication is important in resolving problems or crises in various field. One of them in digital transactions. The digital transactions are a frequently performed activity, including the use of mobile banking (m-banking), which has become an essential application due to the high volume of transactions utilizing it. Bank Syariah Indonesia (BSI) mobile is one of Indonesia's mobile banking services that experienced disruptions for several days in May 2023. Even BSI issued an official statement regarding the issue through their social media. This has the potential to affect users' trust in their brand, while a brand's strength is …

Partnering With Social Media Influencers To Promote Hpv Vaccination In Diverse Communities, Amy Leader, Amelia Burke-Garcia, Dasha Afanaseva, Erin Cutroneo, Preethi Selvan, Kayla Madden, Joshua Banks, Angela Sustaita-Ruiz

Department of Medical Oncology Faculty Papers

BACKGROUND: While human papillomavirus (HPV) vaccination is one of the most effective ways to prevent HPV-related cancers, many children and adolescents remain unvaccinated. Resistance often stems from parental vaccine hesitancy and mistrust of the health care system, both of which may be higher in communities of color. Partnering with social media influencers may be an effective method for disseminating health messages. We tested the impact of HPV social media posts developed by influencers on outcomes of knowledge, attitudes, and intentions to vaccinate.

METHODS: Ten social media influencers who identified as African American or Hispanic created posts about the HPV vaccine. …

Building Wealth One Sentence At A Time: A Capitalist’S Guide To Criminal Justice, Alexandra J. Lindell

Masters Projects

This project explores the underutilized profit potential of criminal justice in the United States. Its systemic design and aggressive market positioning have made long-term success possible. Nevertheless, this is just the beginning; there are new revenue streams to unlock and untapped markets to capture. Using a mixed-methods approach, the research identifies key historical policies, how collateral consequences contribute to customer retention and acquisition, and current barriers to profit maximization. The findings emphasize the importance of a coordinated, multi-level strategy involving lawmakers, media, corporations, and private stakeholders to protect and expand revenue streams, manipulate public perception, and disrupt reform efforts. By …

Examining The Success Of Qanon, Zoe Hanrahan

Departmental Honors & Graduate Capstone Projects

In this paper I use rhetorical criticism to explore the rhetorical techniques that aid in the dissemination and continued belief in QAnon, an expanding political conspiracy theory that originally centered around former President Donald Trump fighting powerful Satanic pedophiles. Several practices have made the spread of its ideas remarkably effective. The anonymity of QAnon’s source prevents questioning, making it harder to disprove their proposed theories, and the support of politicians and influencers increases the perceived truthfulness of QAnon’s ideas. Multimedia coverage, especially on mainstream social media platforms, spreads the beliefs to a wide audience. Vague language leaves the messages open …

Inciting Action By Analyzing Pachirat, Rhi N. Soto

Amplify: A Journal of Writing-as-Activism

The book Every Twelve Seconds: Industrialized Slaughter and the Politics of Sight by Timothy Pachirat explores “the politics of sight”, or the intentional invisibilizing or transparentizing of repugnant acts in order to encourage or limit them, through the case study of a beef slaughter house in Omaha, NE. While also utilizing the politics of sight, Pachirat hopes for great political and social change concerning the immoral acts that happen at meat plants through a radical act of transparency: a narrative ethnography. Writers with similar goals of great change in social and political issues can make use of Pachirat’s techniques, which …

Cpec In The Shadows Of Fifth Generation Warfare And The Dynamics Of Propaganda Model, Muhammad Usman Sahibzada, Wenshan Jia

Communication Faculty Articles and Research

Purpose – The clear patterns of bias and propaganda such as narrative framing and selective reporting are severely affecting the public opinion and policymakers. Overall, the study shows that media depiction of CPEC conditioned by the propagandistic model and 5GW strategies carries deep meanings for global politics. In addition, there is the necessity to increase media literacy and strategic communication so as to direct the complications of these projects. Transparency and international cooperation become important for regional stability as well as informed public discourse.

Design/methodology/approach – The qualitative analysis of media content is carried out for this research across the …

Attitudes Towards Political Censorship In Eastern And Western Germany, Brandon Pionk

Political Science Theses and Capstones

Recently there has been a lot of coverage on political censorship in Germany. Censorship has an important role in Germany due to WWII. In Germany support for freedom of the press has been declining in recent years. Right leaning political parties are emerging which has caused opposition parties to try and ban them. I analyze data in this study from the Leibniz Institute for the Social Sciences (GESIS). I analyze different political culture variables in western and eastern Germany for their impact on views on censorship. I incorporate multiple variables including education, gender, age, political affiliation, and living location. Early …

Cultivating Community And Commerce: A Summary Of The Statewide Social And Economic Impacts Of Utah Farmers Markets, Jaclyn Pace, Bryn Watkins, Roslynn Mccann, Steven Price

Outcomes and Impact Quarterly

Data collected from six markets throughout the market seasons between 2023 and 2024 highlights the transformative impact of Utah’s farmers’ markets on the state’s economy, health, and sense of community. According to market patrons, Utah’s farmers' markets are vital economic and social hubs supporting local agriculture, small businesses, and community well-being.

Holding Ground In The Cerulean Tide: Minority Party Legislators' Strategies For Advancing Climate Policies In Landslide States, Sukjae Lee

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation addresses a key puzzle: Why do states sometimes adopt nationally polarized policies, such as climate change legislation, even when doing so does not align with strict partisan interests? The analysis focuses on “landslide states,” where a single party overwhelmingly dominates, and the minority party cannot realistically expect to gain a majority. In these environments, reduced partisan conflict allows minority party legislators to break from traditional partisan paths. As a result, I argue that electoral motivations drive them to signal moderation by advancing liberal policy agendas or incorporating provisions that minimize backlash from their core constituents in landslide states. …

A Rhetorical Analysis Of The Emasculation Of Men Through Televised Forums Of Entertainment, Skylar G. Sexton

Senior Honors Theses

What constitutes manliness stands on the brink of collapse. Society wages war on the idea of biological men and women. This simultaneously blurs the lines of the distinctive characteristics that define a man such as initiative, protective instincts, self-control, and leadership. Media forums act as a reflection as well as an influencing medium for a cultural body. Films have fundamentally changed their depiction of men in television since the 1960s and 1970s. Manliness is being redefined through films' depictions of a man, as well as by societal movements such as feminism. Men are being emasculated in society today, which is …

Revealing The Indonesian Crazy Rich Prisoner On Social Media: A Multimodal Discourse Analysis, Krisna Megantari, Heru Nugroho, Dian Arymami

The Qualitative Report

Although flexing is commonly perceived as a negative connotation in society, this phenomenon on digital media industry is fantastically entertaining. This study aims to reveal how the media shapes the phenomenon of Indonesian crazy rich prisoners. Using a multimodal discourse analysis on the YouTube video screenshots were analyzed qualitatively. In dissecting this, three terms are used: representational meaning, interactive meaning, and compositional meaning (Van Leeuwen & Jewitt, 2004). Findings shed some light on three symbolic language themes: hedonism, spectacle society, and homo digitalis. The present study theoretically and practically contributes to the dimensions of the digital media industry, where media …

Modeling The Impact Of Nato Policy Actions On Taliban Disinformation Campaigns With Lotka-Volterra Models, Timothy Tarter, Bella Santos

Graduate Research Conference (GSIS)

In this paper, we use an adaptation of the Lotka-Volterra Predator-Prey framework (via Affilit Et. Al.) to model the relationship between Taliban disinformation campaigns and NATO’s attempts to counter them. We find that aggression is a significantly preferred strategy over stagnation; this result should prompt decisionmakers to take strong stances against disinformation campaigns while maintaining a healthy defense against retribution. This leads us to propose the NATO Afghan Youth for Change program, which provides scholarships to individuals throughout the Afghan diaspora to become NATO influencers - a role which will both advance their personal goals and mitigate the spread of …

Truth Subversion And The Challenges To International Order, David Acosta

Graduate Research Conference (GSIS)

This essay explores the increasing prevalence and impact of truth subversion on the liberal international order (LIO). It examines how modern disinformation campaigns seek to undermine shared epistemological foundations critical for international cooperation, and looks to answer the question: what impact does truth subversion have on international order? Furthermore, it investigates how truth subversion creates uncertainty, challenges alliances, and exacerbates security dilemmas. The essay identifies four core truth subversion tactics: disinformation, double speak, conspiracy theories, and flooding, and applies them to the 2014 Malaysian Airlines Flight 17 tragedy, where Russian actors employed these techniques to distort facts, challenge investigative findings, …

“Burned At The Stake”: Unpacking Disinformation In The Story Of A Coach Allegedly “Terminated” For Expressing Anti-Transgender Women Athlete Beliefs, Ellen J. Staurowsky

Journal of Issues in Intercollegiate Athletics

On August 29, 2023, a video testimony entitled ‘Burned at the Stake’: One NCAA Coach’s Battle to Protect Women’s Sport was released. The film was part of a “female athlete storytelling series” developed and funded by the Independent Women’s Forum (IWF) designed to support the IWF’s stated agenda to “fight to save women’s sports and counter the radical agenda that seeks to erase women” by allowing transgender girls and women on teams that match their identities. The central figure in the video is Kim Russell, then head women’s lacrosse coach at NCAA Division III Oberlin College, who claimed her right …

تأثير منصات التواصل الاجتماعي على المشاركة السياسية لدى الشباب الجامعي الأردني, عثمان منصور الطاهات, تيسير سلمان فلاحات, عامر خالد أحمد, أمجد عمر صفوري, عبدالله سلطان الجلابنة

Journal of the Association of Arab Universities for Research in Higher Education مجلة اتحاد الجامعات العربية للبحوث في التعليم العالي

سعت الدراسة إلى معرفة تأثير منصتيْ فيسبوك وتويتر على المشاركة السياسية لدى الشباب الجامعي الأردني في ضوء متغيراتهم وسماتهم الشخصية، وبيان العلاقة بين درجة تعرضهم لموضوعات المشاركة السياسية عبر تلك المنصات، ومشاركتهم السياسية في الحياة العامة في الأردن عبر استخدام منهج مسح جمهور وسائل الإعلام بالتطبيق على عينة قوامها (600) مفردة من الشباب الجامعي في الأردن. وتوصلت الدراسة إلى أن الشباب الجامعي الأردني يتعرضون لموضوعات المشاركة السياسية من خلال منصة فيسبوك أكثر من منصة إكس، وتمثلت أكثر الموضوعات متابعةً في "الاحتجاجات والاعتصامات التي تنظم على الصعيد المحلي"، كما تمثلت أبرز أدوار المنصتين في تعزيز المشاركة السياسية في "تزودني بمواعيد الانتخابات …

Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt

School of Business

Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …

Only Skin Deep Ai Lifestyle Accounts Influencing Political Discourse, Leland Fecher, Patrick Warren, Kylie Gilbert, Ella Murray, Miles Rockow, Jonathan Joon-Hyung Yoo

Media Forensics Hub Creative Inquiry Reports

Inauthentic political influence in American politics has been a prominent topic since the 2016 presidential election, and its features have shifted over time in response to platform countermeasures, feature adoption, and technological change. In this report we explore a small network of AI-empowered accounts posing as models, jewelry sellers, and artists that are espousing a particular partisan view, likely in an effort to engage specific online communities. This report includes a detailed description of the network and the topics in which the network regularly engages. We then discuss the possible effects this has on the American zeitgeist in the moments …

Tekotok’S Digital Satire And Public Sentiment In Response To The Realities Of Work In Indonesia, Ahmad Farid Fanani

Jurnal Politik

Inequities within Indonesia's labor system remain a prominent issue, particularly in terms of fair access and protection for all segments of the workforce. As digital media continues to evolve, critiques of labor policy are increasingly expressed through new mediums, including satirical animations. This study aims to explore how the satirical animated videos from the YouTube channel Tekotok represent critiques of labor policy using Critical Discourse Analysis (CDA) and public sentiment analysis. A mixed-methods approach is employed, combining Fairclough’s three-dimensional model for narrative analysis with the IndoBERT model to classify sentiment in 875 YouTube comments. The results demonstrate that Tekotok’s animations …

Social Media Influencers' Impact On Purchasing Decisions, Kennedi Kutz, Erin Flynn, Kiara Espinal, Julia Cheney

Proceedings of the New York State Communication Association

The study conducted entails how the usage of social media and the parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on these platforms, and how often they click and engage with advertisements and influencers. It also covered questions that collected the demographics of the participants to give a better understanding of which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases …

Stochastic Gradient Descent-Based Inference For Dynamic Network Models With Attractors, Hancong Pan, Xiaojing Zhu, Cantay Caliskan, Dino P. Christenson, Konstantinos Spiliopoulos, Dylan Walker, Eric D. Kolaczyk

Business Faculty Articles and Research

In Coevolving Latent Space Networks with Attractors (CLSNA) models, nodes in a latent space represent social actors, and edges indicate their dynamic interactions. Attractors are added at the latent level to capture the notion of attractive and repulsive forces between nodes, borrowing from dynamical systems theory. However, CLSNA reliance on MCMC estimation makes scaling difficult, and the requirement for nodes to be present throughout the study period limit practical applications. We address these issues by (i) introducing a Stochastic gradient descent (SGD) parameter estimation method, (ii) developing a novel approach for uncertainty quantification using SGD, and (iii) extending the model …