Social Influence and Political Communication Commons^™

Residential Solar In Washington State, Sam Pfeifer

All Master's Theses

Electricity generated through residential solar provides a low carbon source of electricity. However, diffusion of residential solar remains low across the United States. Growing this diffusion takes an understanding of localized uptake trends, which can focus policy and business efforts to help increase residential solar market penetration. This is the first research to investigate residential solar uptake in Washington State and to examine environmental education as a potential driver of residential solar uptake. Through a snapshot analysis which considers environmental, economic, education, and cultural variables the present research fills this gap. Triangulated results include mapping of variables, ordinary-least squares multiple …

Beyond Big Bird, Binders, And Bayonets: Humor And Visibility Among Connected Viewers Of The 2012 Us Presidential Debates, Kevin Driscoll, Alex Leavitt, Kristen L. Guth, François Bar, Aalok Mehta

Communication Faculty Publications

During the 2012 US presidential debates, more than five million connected viewers turned to social media to respond to the broadcast and talk politics with one another. Using a mixed-methods approach, this study examines the prevalence of humor and its relationship to visibility among connected viewers live-tweeting the debates. Based on a content analysis of tweets and accounts, we estimate that approximately one-fifth of the messages sent during the debates consisted of strictly humorous content. Using retweet frequency as a proxy for visibility, we found a positive relationship between the use of humor and the visibility of individual tweets. Not …

Like Me: Generation Z, Instagram, And Self-Branding Practices, Emily Longley

Scripps Senior Theses

The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

Silent Hands: A Leader’S Ability To Create Nonverbal Immediacy, Linda Talley, Samuel R. Temple

Journal of Social, Behavioral, and Health Sciences

Nonverbal immediacy is a core element of a leader’s ability to lead followers. Nevertheless, there are no empirical studies regarding a link between a leader’s hand gestures and followers’ perceptions of immediacy (attraction to someone) or nonimmediacy (distancing). Guided by Mehrabian’s theory of nonverbal behavior, this study included one independent variable segmented into seven levels (positive hand gestures defined as community hand, humility hands, and steepling hands; three defensive gestures, defined as hands in pocket, arms crossed over chest, and hands behind back; and neutral/no hand gestures) to test for immediacy or nonimmediacy. In this experimental study, participants (n …

The Use Of Zingari/Nomadi/Rom In Italian Crime Discourse, Theresa Catalano

Department of Teaching, Learning, and Teacher Education: Faculty Publications

This study examines the use of the metonymies zingari/nomadi/rom [Gypsies/Nomads/Roma] in Italian media discourse, in order to critically reflect on their relation to the perception of Roma. The author analyses the frequency of these terms in general discourse and crime discourse, as well as the way they are used in context. The findings reveal that nomadi and rom are used to directly and indirectly index Roma, and have a sig­nificant impact on their ethnicization and criminalization. In addition, the episodic framing of crime events, combined with the use of these metony­mies, erases the Italian government’s responsibility for the conditions of …

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play in …

Country Reputation Management: Developing A Scale For Measuring The Reputation Of Four African Countries In The United States, Dane M. Kiambi, Autumn Shafer

College of Journalism and Mass Communications: Faculty Publications

This study extends the development of country reputation measurement to other cultural contexts, specifically among sub-Saharan African countries that have shown the desire to improve their reputation in the United States and other Western nations. Although effective management of a country’s reputation lies in its ability to measure the perceptions of its target publics, there is currently no established scale that can be relied upon for such measurement of sub-Saharan African countries. In this study, a confirmatory factor analysis (CFA) was conducted using second-order latent variables, and based on the goodness-of-fit indices, it was established that all four models for …

Wildlife As Pets: Reshaping Public Perceptions Through Targeted Communication, Rosanna M. Vail

Human–Wildlife Interactions

No abstract provided.

War Spin: How U.S. Politicians, The President And The Media Frame Foreign Intervention, Samantha White

Masters Theses

In this research, I seek to explain how three different foreign policy actors, the President, key Senators, and the media frame intervention policy when determining if intervention is used for human rights versus U.S. interests. I will be looking at four different areas of turmoil (Bosnia (1992-1995), Rwanda (1994), Syria (2011-present) and Iraq (2003-2011)) to see if the Presidents, Senators, and the media framed their intervention around human rights atrocities being committed, or if they framed it around a national security dilemma.

Wonder Woman: A Case Study For Critical Media Literacy, Adriana N. Fehrs

Graduate Student Theses, Dissertations, & Professional Papers

To better grasp the messages Wonder Woman is sending to its audience, a Critical Media Literacy (CML), ideological, and feminist framework is used to examine whether, and if so how, Wonder Woman succumbs to stereotypes that are often portrayed in the media. These theories will be used in the ensuing project to build a curriculum aimed at high school students.The curriculum positions students to examine the hegemonic ideologies that are represented in pop culture, specifically Wonder Woman.

Real Fake News: The Colbert Report And Affective Polarization, Jeffrey J. Skoroda

Senior Independent Study Theses

This Independent Study examines the relationship between political satire and affective polarization. Affective polarization is a newly growing form of political polarization wherein partisans are polarized based on mutual dislike for opposing partisans rather than ideological disagreements. Political news has been linked to this recent trend in polarization. Over the past two decades, political scientists have taken an interest in investigating the impact of political satire programs like The Daily Show and The Colbert Report through the same lens as traditional political news. These satirical news programs implement satire, a more complex form of comedy that can require more cognitive …

Dorothy Moser Medlin Papers - Accession 1049, Dorothy Moser Medlin

Manuscript Collection

(The Dorothy Moser Medlin Papers are currently in processing.)

This collection contains most of the records of Dorothy Medlin’s work and correspondence and also includes reference materials, notes, microfilm, photographic negatives related both to her professional and personal life. Additions include a FLES Handbook, co-authored by Dorothy Medlin and a decorative mirror belonging to Dorothy Medlin.

Major series in this collection include: some original 18th century writings and ephemera and primary source material of André Morellet, extensive collection of secondary material on André Morellet's writings and translations, Winthrop related files, literary manuscripts and notes by Dorothy Medlin (1966-2011), copies …

From Exemptions To Censorship: Religious Liberty And Victimhood In Obergefell V. Hodges, Calvin Coker

Faculty and Staff Scholarship

This article analyzes the Supreme Court decision in Obergefell v. Hodges, showing that a subset of the dissent constructed devout religious groups as victims to re-articulate power relations between the state, LGBT groups, and religious entities. This re-articulation is possible as a consequence of ambiguity in the legal concept religious liberty, which is explored in depth. That ambiguity is employed to mount an argument against the decision, moving LGBT individuals from oppressed to oppressor of religious groups. The study contextualizes this inversion against the material and symbolic conditions of both the LGBT, and devout Christian, communities in the United …