Publishing Commons^™

Pottermore, A Case Study: What Publishers Can Learn About Developing Interactive Transmedia In The Post-Web Age, Megan Crayne

Book Publishing Final Research Papers

15 years after the publication of Harry Potter and the Philosopher’s Stone, J.K. Rowling’s magical world would be transformed into an interactive, playable website called simply Pottermore. It included all the elements that dominate successful interactive transmedia: exclusive narrative content that brought readers into the storyworld, spaces for members to create and build virtual communities, interactive gameplay, and additional forms of transmedia available for purchase. Then in 2015, Pottermore Publishing launched a major redesign of Pottermore in the face of declining eBook and audiobook sales.

By comparing and contrasting the three versions of Pottermore (Old, New, and now Wizarding …

The Pacific Sentinel, May 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter from the Editor
• Ongoing Crisis in Yemen
• Coronavirus Updates
• Squashing Coronavirus Will Take Time
• There Is No “Chinese Virus”
• An Unequal Pandemic
• Do Not Go Gently Into That Pandemic
• The Coronavirus Outbreak Reveals the Flaws of Our Social Safety N
• Language, Thought, Freedom, and the Soul
• Stop Going on Twitter
• Crocheting COVID-19
• Isolation in the Time of Coronavirus
• Animal Crossing: New Horizons Review
• Mysteries, Wonder Boys, and Other Phenomena

Acer Brief Guide To Apa Style 7, Cunningham Library

Information Management

This brief guide is designed to provide a quick reference to some of the more common formats in the 7th edition of the APA Style. It covers how to prepare in-text citations and how to construct references to books, articles, reports and grey literature, dissertations and theses, online/streaming videos and websites or webpages.

Beloved And The Water Dancer: A Longitudinal Study Of Book Reviews From 1987 And 2019, Tiffany Watson

Book Publishing Final Research Papers

There is a trail of profoundly pessimistic opinions on the state of book reviews and critics from Lorentzen to Hardwick to Marshall and McCarthy to Poe to Pope.

In earlier drafts, I tapped into that same despair. I considered calling this essay "The Death of the Book Reviewer". I must admit I was committed to the allusion more than to the truth of such a statement. Because, as I read each essay which laid out the faults of the then most-recent form of book reviewing, I came to the conclusion that if the book reviewer is to die, it is …

A Major Motion Picture Or Just A Picture? An Analysis In Movie Tie-Ins Vs. Original Cover Art, Vivian Nguyen

Book Publishing Final Research Papers

It has been believed that the needs of consumers who are primarily readers versus moviegoers greatly differ; those who are readers are more likely to purchase a book that features the original cover art, while those who are mostly moviegoers gravitate toward movie tie-in covers. This paper examines the accuracy behind that belief by calculating the number of book sales from NPD BookScan, as well as collecting survey data from participants across all reading activity levels.

Analysis revealed that though there is a slight difference in amount of preference based on reading group, overall participants overwhelmingly preferred the original cover …

Identifying And Connecting With Diverse Sff Readers, Denise Morales Soto

Book Publishing Final Research Papers

Science fiction and fantasy is one of the most abundant genres today, projected to gross $590.2 million in the adult fiction market in the year 2020. However, despite its growing popularity and its large reader base, it still predominantly caters to white men; something that could be detrimental to the industry. This paper aimed to show how science fiction and fantasy (SFF) publishers can learn more about their non-white reader demographic and how they can potentially increase their interaction with their diverse audiences. I conducted a study of social media interaction by compiling Twitter posts over the course of four …

Framing And Newspaper Coverage Of Racial Integration, Amy Unruh

Graduate Theses and Dissertations

For many Americans who grew up in the 1960s, the first published information about Africans came directly from Africa, in the form of exotic photographs and stories in National Geographic. Susan Goldberg, Editor in Chief of National Geographic, addressed the issue of race portrayals in the magazine, reflecting on the realization that National Geographic often provided readers “their first look at the world” while rarely acknowledging the struggles of race in the United States. The magazine displayed full-color photographs depicting Africans from many nations, dressed in native clothing and jewelry, positioned in settings that implied dignity, beauty and strength. Meanwhile, …

Niche Journalism: Successful Steps In A Saturated, Modern Market, Arianna L. Smith

Honors College Theses

“How-to” articles make up the bulk of an average Google search when initiating research on a new venture—the subject of self-publishing and propagating journalistic content is no exception. In this day and age, self-started publications are almost guaranteed to be niche in nature. With the intent to create a more academic and objectively reliable guide, this literature review takes into account the observations and conclusions of multiple communications professionals, long-and-short standing news organizations of varying success and notoriety, and studies concerned with the trends relating to audience engagement and technology integration to answer the main research questions thus: what is …

Lifecycles Of Digital Files And Staff Labor At Ooligan Press In Portland, Oregon, Kathi Inman Berens

English Faculty Publications and Presentations

This Sidebar is an overview of the human process of creating, sorting, storing and preserving digital files in the lifecycle of one book made by Portland State University's Ooligan Press. Ooligan is a teaching press staffed by students pursuing master's degrees in the Department of English.

The Pacific Sentinel, April 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter from the Editor
• Rolling Back Water Protection
• Relatively Speaking
• Oregon Responds to Coronavirus
• The Case Against Joe Biden
• Sounds Terrible
• Views on the Decline of Civilization
• An ASMRticle
• In Defense of Radicalism
• nîpawistamâsowin: The Boushie Family Stands Up
• Sunless Shadows Complicates the Murderess
• Martin Eden’s Class Struggle
• The Quiet Compassion of The Good Place
• Portland’s First eSports Bar Creates Community

Small But Mighty: How A Team Of Four Administers A Robust Library Publishing Program, Sue Ann Gardner, Paul Royster

University of Nebraska-Lincoln Libraries: Presentations

A team of four people administers the UNL institutional repository (https://digitalcommons.unl.edu), which is one of the largest (109,000-plus full text items) and most-accessed (over 62,000,000 downloads) in the United States. The team also administers a robust library publishing program with over 80 scholarly monographs and 12 peer-reviewed journals. A recent focus of the program has been open educational resources, partnering with scholars to identify or create free online learning objects.

This talk will include details about how such a small team accomplishes so much. Staffing, task assignment, workflow, author relations, reader relations, education, administration, policy generation, platform management, …

The Pacific Sentinel, March 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter From the Editor
• Safe Together?
• Vaccination: Spreading Misinformation Spreads Disease
• Impeachment? What Just Happened?
• Vote Local
• Under the Red Lights
• Homeschool Pride
• The Utopia of Animal Crossing
• Not Too Cold to Canvas for Bernie
• The Top 5 Shoegaze Albums of 2019
• Nick Fish’s Untimely Death and Enduring Legacy
• Harry Styles Is a Mess
• Dump Those Dumplings in My Mouth
• The Real Horror of The Turning is Its Disappointing Story

The Pacific Sentinel, February 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter from the Editor
• Putting a Stop to PPOP?
• Portlanders Say "No War With Iran"
• Hospitals Penalized for Readmissions
• Dying Young
• Flower Power
• "Take a Nap!"
• Making People Homeless: Our Country's Collective Shame
• Draft Dodging: My New Favorite Sport
• A Century of Socialism
• Spoiler Alert Alarmism
• Mo Troper Delivers in New Album

The History Of Martha J. Lamb: Her Origin, Rise, And Progress., Mary Collins

Dissertations, Theses, and Capstone Projects

On June 16, 1883, Harper’s Weekly ran a story foreshadowing the transformation of the City of New York from the island of Manhattan to a massive metropolis, the opening of the Brooklyn Bridge. Another article on the page announced that Martha J. Lamb “has become editor of the ‘The Magazine of American History.’” It does not mention that she was also president of the company purchasing the journal. Ten years later, just a few months after her death, Mrs. Lamb’s great work, her History of the City of New York: Its Origin, Rise, and Progress, was included in …

The Pacific Sentinel, January 2020, Portland State University. Student Publications Board

The Pacific Sentinel

Editor: Jake Johnson

Articles in this issue include:

• Letter from the Editor
• Study Determines How Measles Destroys the Immune System
• Another Police Shooting: A Whose Fault WHODUNNIT?
• (News) Portlanders Join Nationwide Rallies to Impeach and Remove Trump
• (Opinion) Reconstructing America
• The Uyghurs: A Fading Chapter
• Chickens Are for Hugging
• The Myth of Vegan Virtuosity
• Stop Saying "Be Grateful for What You Have"
• Who Would Make a Baking Challenge Like That?! Zumbo Would.
• Best of 2019 Staff Picks
• Baby Ketten Finds Its Forever Home
• (Satire) How to Deal With the Crushing Weight of Familial Rejection Next Holiday Season

Is All Publicity Good Publicity? Ask Peloton, Rodney Andrew Carveth

International Crisis and Risk Communication Conference

Controversial ad campaigns from companies such as Nike have suggested that “any publicity is good publicity.” This case study of a controversial 2019 advertising campaign by Peloton, where one its ad not only was critically panned, but resulted in Peloton losing nearly $1 billion in market value. The case shows that not only was Peloton tone deaf about the message the company is putting out there, it defended itself by insulting its consumer base.

Creating An Accessible Campus Environment, Megan Parker

Williams Honors College, Honors Research Projects

This project consists of a series of journalistic articles pertaining to the level of accessibility for current students, faculty, and/or visitors with physical disabilities and/or impairments at The University of Akron. Journalistic articles were selected as a method of investigating and increasing awareness of accessibility in the given situation. Interviews were conducted with members of the campus and those, in addition to press releases, were used as the basis of the content within each article. The conclusion drawn from this journalistic inquiry is that while the level of accessibility at The University of Akron is not optimal for current students, …