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Public Relations and Advertising Commons

Open Access. Powered by Scholars. Published by Universities.®

2010

Overview

Articles 1 - 2 of 2

Full-Text Articles in Public Relations and Advertising

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand Sep 2010

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jane Johnston

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.


Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand Aug 2010

Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand

Jeffrey Brand

This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.