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Public Relations and Advertising Commons™
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- Advertising (1)
- Advertising -- Alcoholic beverages -- United States (1)
- Deviant behavior -- Labeling theory (1)
- Drug addicts -- Rehabilitation -- Psychological aspects (1)
- Drug addicts -- Rehabilitation -- Social aspects (1)
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- Magazine advertising -- United States (1)
- Methamphetamine abuse -- Montana -- Interviews (1)
- Public service -- Psychological aspects -- Interviews (1)
- Recovering addicts -- Psychological aspects (1)
- Recovering addicts -- Social aspects (1)
- Sex role in advertising -- United States (1)
- Women in advertising (1)
Articles 1 - 2 of 2
Full-Text Articles in Public Relations and Advertising
I'M Not Gonna Be Like That Guy: Exploring The Montana Meth Project Through The Eyes Of That Guy, Jaysen Nicole Ferestad
I'M Not Gonna Be Like That Guy: Exploring The Montana Meth Project Through The Eyes Of That Guy, Jaysen Nicole Ferestad
Dissertations and Theses
Graphic images of meth addicts have swept across Montana in television, radio and print ads as part of the state's latest anti-drug campaign, the Montana Meth Project. From a labeling perspective, the negative portrayal of meth addicts in these ads has significant implications for meth addicts in terms of their reintegration. The unintended population of drug addicts potentially affected by public service campaigns has failed to gain attention in the literature despite the implications suggested by labeling theory. This poses a significant gap in our knowledge and understanding, which this study addresses through the voice of recovering meth addicts. This …
Social Construction Of Sexual Equality In Distilled Beverage Advertising, Kathleen Dianne Lecoe-Cannucci
Social Construction Of Sexual Equality In Distilled Beverage Advertising, Kathleen Dianne Lecoe-Cannucci
Dissertations and Theses
One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.