Public Relations and Advertising Commons^™

A Sports Dream Come True, Mark D. Weinstein

News Releases

As summer approaches, many students transition from classes to work, and for Cedarville University junior communication major Hannah Kuczynski, that means starting the internship of her dreams. Beginning in early June, Kuczynski will start her internship with NBCUniversal in Orlando, Florida, as a direct-to-consumer services intern.

Media On A Mission: Professor Uses Film In Overseas Mission, Mark D. Weinstein

News Releases

Some say you need a ministry degree to do missions work, but Mischelle McIntosh, associate professor of communication at Cedarville University, believes otherwise.

From June 15 to July 6, McIntosh will be joining a Cedarville global outreach team going to Bethesda Orphanage in Hammanskraal, South Africa, north of Pretoria. McIntosh will be recording promotional video content for the organization, interviewing staff, and documenting its impact on the surrounding community.

40 Years Of Training Leads Professor Toward Christian Music Broadcasters Award, Mark D. Weinstein

News Releases

When it comes to the Christian broadcasting industry, few people have had a greater impact than Cedarville’s Jim Leightenheimer. Having spent the last 40 years training young broadcasting professionals, Leightenheimer was nominated for an Industry Achievement Award by Christian Music Broadcasters (CMB).

Professor Named President Of Religious Communication Association, Mark D. Weinstein

News Releases

Religion is important in understanding how societies operate and communicate. And yet, according to Dr. Andrew Harris, associate professor of communication at Cedarville University, many scholars in the communication discipline often overlook religion’s role in the communication process.

“Genius” Move: It Newbie Fast Forwards Company Growth, Mark D. Weinstein

News Releases

Barnes’ can-do spirit and relentless desire to learn resulted in $1 million in increased revenue for her new employer in her first year. And she was named Genius of the Month for February by Technology Marketing Toolkit, landing her on the front page of this marketing giant’s magazine.

An Evaluation Of Culture In Conflict Management: Does Taking Conflict Personally Outweigh Cultural Distinctions In Managing Conflict Among African Americans And Latin Americans?, Lindsey Ann Lebaron

Global Strategic Communications Student Work

No abstract provided.

Reimagining Non-Profit Communications: The Importance Of A Digital Media Plan For Rhody Outpost, Madeline Burtt

Senior Honors Projects

Ever since social media went viral in the early 2000s with the platform MySpace, the theory of what media is, and how to spread one’s ideas, has never been the same. The emergence of digital media, specifically, social media, has reimagined what it is to market products, organizations, and ideas. With the ever-growing population of social media users, it is important now more than ever to develop a strong, consistent social media presence, no matter how big or small an organization might be, and the findings of my Honors Project prove just that.

In this Honors Project, I will be …

Communication Department Brings Back Honors Society, Mark D. Weinstein

News Releases

The Cedarville communication department reinstated the chapter of Lambda Pi Eta two years ago in order to give students the opportunity to showcase their academic skills to future employers and network with other successful communication graduates.

Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow

Senior Honors Theses

Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …

Trennis Henderson, Ouachita Communications Vp, Accepts New Role As Wmu National Correspondent, Ouachita News Bureau

Press Releases

Trennis Henderson, vice president for communications at Ouachita Baptist University since 2008, has accepted a new ministry role in partnership with National Woman’s Missionary Union effective Aug. 1. He will serve as WMU’s national correspondent and his wife, Pam, will be involved in related administrative and production services.

Newsroom Will Take Cedarville University To National Audience, Mark D. Weinstein

News Releases

Developing greater awareness is a function of public relations. At Cedarville University, this includes finding new ways of telling stories of academic excellence and Christian mission through the media.

By Friday, Cedarville University will have a better opportunity to achieve this objective as it will officially open its first newsroom on campus. The facility, located in Centennial Library, will allow the university to connect its stories and professors’ expertise more easily with local and national media.

Pur 4801 Advanced Public Relations, Kelly Werder

Service-Learning Syllabi

No abstract provided.

Pur 3000 Public Relations, Kelli Burns

Service-Learning Syllabi

No abstract provided.

Office Of Communications Staff Earn State And National Awards, Ouachita News Bureau

Press Releases

Ouachita Baptist University's Office of Communications staff recently earned a total of seven state and national awards from two professional communications organizations.

Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu

Marketing and Communications

Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.

Community Preparatory School: 2013-2014 Public Relations Plan, Liz Gallagher, John Tateossian, Max Dowgiallo, Cory Kadlik, Victoria Isenstein, Spencer Gossy, Pat Holland, Arnold Robinson

Marketing and Communications

Community Prep sends out seasonal newsletters during fall, winter, spring, and summer of each year that promote recent activities in school, discuss recent events, profile important donors, and give updates on alumni’s successes. These newsletters are sent out in the mail, and are also accessible on Community Prep’s website. Each newsletter comes in one color, with black and white photographs, and has a readable and attractive layout. Email updates have similar information, but sometimes have embedded videos, and provide links to a site where donations can be made or tickets can be bought for future events.

Youthbuild Providence: Public Relations Plan, Courtney Yost, Jessica Dellot, Mark Assad, Francesca Mardenli, Ciara Galligan, Luke Westervelt, Arnold Robinson

Marketing and Communications

We are targeting small local businesses because our survey showed us that they are the best source to solicit donations from. Small businesses also tend to care about their image within the community they operate in. If a business decides to donate to YouthBuild, they will be perceived as caring and philanthropic within the community. This action makes people feel more comfortable with their organization and therefore more willing to choose their business over their competition that may not give back. Due to that reasoning, businesses tend to look for charitable organizations to donate to. Small businesses also often times …