Public Relations and Advertising Commons^™

Cedarville Donates Snowflakes To Sandy Hook Elementary, Lindsay Beals

News Releases

Cedarville University will send nearly 1,100 hand-made paper snowflakes to support the survivors of the Dec. 14 shooting that took place at Sandy Hook Elementary School in Newtown, Conn.. This is part of a national campaign sponsored by the Connecticut Parent Teacher Association (PTA).

Nursing Student Receives Tylenol Future Care Scholarship, Bethany Brock

News Releases

Ashley Short, a junior nursing student minoring in cross-cultural nursing, is one of 40 recipients of the Tylenol Future Care Scholarship out of over 25,000 students who applied.

Students Attend Prestigious Professional Leadership Conference, Nathan Pilling

News Releases

Three students from Cedarville University’s inaugural Doctor of Pharmacy class recently participated in a distinguished, statewide leadership training conference. Jenna Lawhead, from Saint Petersburg, Fla., Jayson Brewin, from Shamong, N.J., and Allison Henry, from Roseville, Minn., were invited to attend the Ohio Pharmacists Association’s (OPA) Young Pharmacy Leadership Conference held on Sep. 29, 2012 in Columbus, OH.

Student Finds Opportunity In Major League Soccer, Nathan Pilling

News Releases

Erika Spudie has spent the last five months on a big stage. Spudie, a senior student from Perrysburg, Ohio, began work with the Columbus Crew, a professional soccer team which competes in Major League Soccer (MLS), in July and concluded her time there at the end of November.

Cedarville Hosts National Urban Education Conference, Andrea Speros

News Releases

Cedarville and Central State Universities are joining to host the National Urban Education Conference “Passion, Power and Performance, Now” on Jan. 23, 2013. The conference will prepare educational professionals for the challenges of teaching in urban environments. Dr.

Debate Team Brings Home High Scores, Kaitlyn Coughlin

News Releases

Cedarville University’s debate team won first place in overall tournament sweepstakes at two events at Loyola University Sept. 21-23, 2012.

Activewater Project Helps Villages In Africa, Kaitlyn Coughlin

News Releases

Cedarville University students raised over $3,900 with an ActiveWater relay event on its campus Oct. 31, 2012. The money raised during the event will provide clean drinking water for villages in Zambia.

Professor's Book To Be Published In Chinese, Jenni Hodges

News Releases

Professor Daniel Estes’ “Handbook on the Wisdom Books and Psalms” will soon be available to Chinese Christians. A California nonprofit, Kernel of Wheat Christian Ministries, recently signed a contract for both simplified and traditional Chinese editions.

Pharmacy Professor Collaborates In Valuable Drug Research, Nathan Pilling

News Releases

Natural products make up a sizable portion of the drugs Americans use every day. What makes these products effective? Are there other plants we haven’t discovered yet that could help us control diseases such as cancer and malaria? These are the questions Denise Simpson, Ph.D., is focused on answering through her research.

Student Completes Middle Eastern Studies Minor In Jordan, Bethany Brock

News Releases

After completing five semesters of Arabic language classes at Cedarville University, Grace Pilet, a senior comprehensive communication major from Geneva, N.Y., decided to finish her undergraduate education in Amman, Jordan.

The Mouse Who Ruled His Kingdom: An Agenda Setting Analysis Of The Walt Disney World Company, Jacob Overbey

Masters Theses

People are seeking their news in more social environments, but very little research has been conducted on agenda setting and online environments. This thesis examined the agenda setting relationship between an organization on Twitter, @WaltDisneyWorld (i.e., The Walt Disney World) and public opinion on Twitter. The relationship was examined using Twitter's database of tweets to measure public opinion on Twitter. Since the news media is losing steam on the ability to break news, and social media is growing rapidly, this study tested the value of the agenda setting theory on social media. To this end, this thesis qualitatively examined the …

Ua12/2/32 Veterans Outreach Week, Wku Student Veterans Alliance, Danielle Adams

WKU Archives Records

Electronic mail from WKU Student Veterans Alliance to faculty and staff regarding Veterans Outreach Week.

Collections & Connections, Jennifer Wilson

Collections & Connections

This is the Fall-Winter 2012-13 issue of the bi-annual newsletter of the University Libraries at Western Kentucky University. This issue introduces the new Dean of WKU Libraries Connie Foster; a new Library System Office; a new service of iPad lending; and the on-going project of The Commons at Cravens, a brand new one-stop library service point where patrons can check out library materials and get professional help from the librarians and trained tech people in the same place. This issue features several award recipients, namely, the SOKY Book Fest, which has received Commendation from the KY School Media Association; Jim …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Hilltoppers Go for the Gold – Olympics, Claire Donahue, Gavin Smellie, Raigo Toompuu
• Instruments that Shaped American History – Kentucky Museum
• WKU Students Shine When It Comes to National Scholarships
• Gatton Academy of Mathematics & Science
• Chuck Clark Named Director of WKU Student Publications
• Health Sciences Complex Will House Nursing, Physical Therapy Programs
• Paul Markham receives National Award for Leadership in Civic Engagement
• Todd Stewart Named WKU Director of Athletics
• All 19 WKU Athletic Teams Exceed NCAA-Required 925 APR Score
• 3 Students Receive Awards in Hearst Program’s National Championships
• WKU, USDA-ARS Open …

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …

Regional Identity And The Reputation Of Willamette Valley Wines: A Multiple Stakeholder Assessment, Katherine Byers, Julia Prow

2012 Projects

The Keck Summer Collaborative Research Program provides opportunities for Linfield College students and faculty to conduct research on issues related to the Pacific Northwest, and to bring the research findings back into the classroom within the subsequent academic year. Students partner with faculty to conduct research and present their work to other students, Linfield staff and faculty, and community members during a series of brown bag lunches. Kathie Byers and Julia Prow conducted research with Sharon Wagner and gave this presentation during the summer of 2012.

This presentation gives a project overview, explaining the purpose of the research and where …

Blind Trusts As A Model For Campaign Finance Reform, Perry Andrew Pirsch

College of Journalism and Mass Communications: Theses

In this thesis, I explore whether blind trusts present a viable option for campaign finance reform. More specifically, would either permitting (voluntary) or requiring (mandatory) anonymous donations for political campaigns allow for fully funded, yet privately funded, campaigns while preventing problems, whether real or perceived, such as buying influence (quid pro quo) or buying access, which are traditionally associated with large campaign donations? To study this question, I have examined the constitutional origins of the need to fund federal campaigns, Congress’ power to regulate campaigns under the Constitution’s Elections Clause, the constitutional protection of speech, and the concern of large …

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Attitudes Toward And Behavioral Intentions To Adopt Mobile Marketing: Comparisons Of Gen Y In The United States, France And China, Rebecca Wells, Catherine E. Kleshinski, Terence Lau

Management and Marketing Faculty Publications

The rapid global diffusion of mobile marketing makes it increasingly important to understand cross-­‐cultural consumer attitudes and behavioral intentions toward mobile marketing as a promotional channel. By building on the previously published research of Altuna and Konuk (2009), this work investigates the attitudes and behavioral intentions toward mobile marketing of Generation Y consumers in the United States, France, and China. Based on this analysis, Chinese Gen Y have the most positive attitude toward mobile marketing, and their overall attitude is significantly more positive than the attitudes of French and American Gen Y groups. While American Gen Y's behavioral intentions are …

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Archives Records

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Are They Really Similar? Satisfaction, Opinion, And Scholarly Activity Of Black Faculty By Citizenship Status, Patricia Boyer, Lorna Holtman

Education Sciences and Professional Programs Faculty Works

Faculty workload is an important higher education issue because of its increasing demands on faculty time, mandates by institutional and external factors, and its relationship to job satisfaction. Specifically, how faculty perceive their workload can positively or negatively influence their job satisfaction. Current literature regarding faculty and workload has focused largely on workload models. The purpose of this study was to evaluate the workload of Black faculty members by citizenship status (U.S. citizens; citizens, foreign born; and non-citizens) based on satisfaction, opinion, and scholarly activity variables. Overall, the findings revealed that foreign born and non-citizens were similar in many of …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Repairing An Organization’S Image In Times Of Crises: What Strategies To Use When?, Augustine Pang, Benjamin Meng-Keng Ho, Nuraini Malik

Research Collection Lee Kong Chian School Of Business

The image repair theory has been described as the “dominant paradigm for examining corporate communication in times of crises” (Dardis & Haigh, 2009, p. 101). While the theory, which posits five major strategies and 14 sub-strategies, has been applied extensively, a fundamental question remains: What strategies should be used when? Through meta-analysis of the image repair studies, we examine the persuasiveness/effectiveness in the use of different strategies. This study addresses the call by Haigh and Brubaker (2010) to conduct more studies to understand the use of strategies across different crisis types with a view to providing a template to equip …

Corporate Image Vacuum: Nature, Characteristics And Implications For The Organization, Noraizah Zainal Abidin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

A good corporate image is important to organizations (Benoit & Pang, 2008). Even then, some organizations do not have one (Bernstein, 1984/1989; Walker, 2010). Arguably the first study to explicate the notion of corporate image vacuum through the development of the Corporate Image Grid Framework, this study examines how an image vacuum is generated and what organizations can do to fill it. The framework offers a systematic way of assessing an organization’s image to heighten practitioners’ awareness of image management of their organizations. Four organizations drawn from Fortune 2011 list of 50 most admired organizations are studied: Singapore Airlines, Google, …

Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss

Honors Projects in Marketing

Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …

“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child

Mahurin Honors College Capstone Experience/Thesis Projects

This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Archives Records

WKU's alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Your Legacy – Frank Myers
• Gary Ransdell Attends Confucius Institute Conference, Visits Chinese Universities
• Talisman, WKU’s Yearbook, Receives 13^th National Pacemaker Award
• WKU, Elizabethtown Community & Technical College Expand Partnership
• Enrollment at WKU Passes 21,000 Sets Record for 14^th Consecutive Year
• Cheryl Stevens Named Dean of Ogden College of Science & Engineering
• WKYU-PBS Receives Grant for Digital Studio, Control Room Equipment
• WKU Public Relations Program Earns Renewal of International Certificate
• 5 Gatton Academy of Mathematics & Science Students National Semifinalists in Siemens Competition
• Ray Harper Tapped as Full-Time WKU Head …

Ua12/2/1 National Signing Day, Wku Student Affairs

WKU Archives Records

Special athletics magazine issue of the College Heights Herald.

• Stephens, Brad. Toppers Address Needs, Build Depth with Signing Class – Football
• Wells, Jordan. Former University of Louisville Commit Ready for WKU Career – Anthony Wales
• Claybourn, Cole. Willie Taggart Looking for National Identity – Football
• Finding the Right Pieces
• Wells, Jordan. Louisville Becomes Pipeline for Toppers
• Stephens, Brad. Nick Sheridan Promoted to Quarterbacks Coach