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Articles 1 - 17 of 17
Full-Text Articles in Public Relations and Advertising
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Lynn H. Turner
No abstract provided.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Ana Garner
No abstract provided.
"Teaching Competitiveness In Advertising", Timothy Hendrick
"Teaching Competitiveness In Advertising", Timothy Hendrick
Timothy Hendrick
No abstract provided.
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
"Selling Sin" In A Hostile Environment: A Comparison Of Ukrainian And American Tobacco Advertising Strategies In Magazines, Olesya Venger, Joyce Wolburg
Joyce Wolburg
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette advertising in American and Ukrainian magazines within the context of their different regulatory environments. The messages across the two countries differed in their use of creative appeals to ego, social needs, and sensory pleasure as well as their adherence to regulation. Many of the Ukrainian campaigns were reminiscent of earlier American campaigns and offer unique comparisons of cultures that are at different places historically, economically, and ideologically.
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
A History Of Public Relations On Screen: Cinema And Television Depictions Since The 1920s, Jane Johnston
Jane Johnston
No abstract provided.
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jane Johnston
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Engaging With The Media, Hamish Mclean, Richard Phillipps
Engaging With The Media, Hamish Mclean, Richard Phillipps
Richard Phillipps
Extract:
Presenting the public face of an organisation is a key role of the public relations practitioner. Often this is done through achieving media coverage for the organisation. The mass media are important because of their reach, their believability, and their timeliness, although the bombardment of information from them can be overwhelming. This chapter discusses a wide range of traditional media - newspapers, radio, television, magazines, and newsletters (see Chapter 12 for new media).
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Public Relations: An Overview, Jane Johnston, Clara Zawawi, Jeff Brand
Jeffrey Brand
This leading introductory student text has been completely revised. With new examples, new information on digital strategies and on community relations, it reflects best contemporary practice in this increasingly influential profession.
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Carroy U "Cuf" Ferguson, Ph.D.
In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Teaching For Social Justice In The Engaged Classroom: The Intersection Of Jesuit And Feminist Moral Philosophies, Joyce Wolburg, Karen Slattery, Ana Garner, Lynn Turner
Joyce Wolburg
No abstract provided.
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Advertising, Society And Consumer Culture, Joyce Wolburg, Roxanne Hovland
Joyce Wolburg
No abstract provided.
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Business To Business Media Selection; Advertising Media Selection, Lawrence Soley, K. Krueger
Lawrence Soley
No abstract provided.
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
James Pokrywczynski
No abstract provided.
Pride On The Other Side: The Emergence Of Lgbt Web Sites For Prospective Students, Christopher Tremblay, Ed.D
Pride On The Other Side: The Emergence Of Lgbt Web Sites For Prospective Students, Christopher Tremblay, Ed.D
Christopher W Tremblay, Ed.D
No abstract provided.
The News About Sovereignty, Ronald D. Smith
The News About Sovereignty, Ronald D. Smith
Ronald D Smith APR
A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee
Tony Blair's Lecture On Public Life And The Media: Functional Applications For Business And Research, John R. Fisher, Muhaedin Bela
Tony Blair's Lecture On Public Life And The Media: Functional Applications For Business And Research, John R. Fisher, Muhaedin Bela
Dr. John R. Fisher