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When Humanity Meets Technology: Contemplating Neil Postman's Critique Of Advertising, Yingwen Wang

Electronic Theses and Dissertations

This project aims to contemplate Postman’s critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today’s mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman’s media ecology perspectives, and argues that Postman’s prescient ideas provide both hope and constructive insights. Moreover, Postman’s thermostatic perspective, rooted …

Taking A Deep Breadth: The Rhetorical Construction Of Solidarity In The American Labor Movement, William O'Shannon Murphy

Electronic Theses and Dissertations

This dissertation explores the rhetorical fragments in three case studies of the American Labor Movement constituting movement members in solidarity. Using Kenneth Burke's discussion of rhetorical substance, this project explores the possibilities for developing deep and broad forms of solidarity within the American Labor Movement. Rhetorical fragments of the Industrial Workers of the World, the United Farm Workers, and contingent faculty unionization efforts are explored.

I argue Burke's ideas of substance and identification provide a powerful lens through which we can examine the solidary practices of social movements. Through the examination of the case studies mentioned, I demonstrate that solidarity …