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Public Relations and Advertising Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
[The Development Of Public Relations In] Kenya, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.
Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann
Empowered And Engaged: Exploring Social Media Best Practices For Nonprofits, Tessa Warner, Alexis Abel, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Although nonprofits see value and potential in social media, many have not yet mastered social media and harnessed their full potential. This phenomenological study sought to identify the best social media strategies and tactics for effectively engaging existing and potential donors, volunteers and stakeholders, according to social media nonprofit professionals. Six themes emerged: listening to the audience; engaging instead of fundraising; sharing relevant, valuable and actionable content; being honest, accessible and responsive; using social media as part of a multi-channel strategy; and that measuring is mandatory.
A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi
A Lesson In Crisis Communications And Transparency From Sub-Saharan Africa, Dane M. Kiambi
College of Journalism and Mass Communications: Faculty Publications
The increased penetration of smart phones in Sub-Saharan Africa and the enthusiasm toward social media highlights the need for crisis managers working in the region to sharpen their crisis management skills to effectively protect and restore the reputations of their organizations. Research has consistently shown that Africa is the only region of the world where growth in mobile connections is expected in the next five years. Coupled with the ongoing increase in high-speed internet connections, there is little doubt that creating and sharing information online among locals will reach new proportions. Research by Portland Communications showed that South Africa was …