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Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch
Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch
Honors Undergraduate Theses
In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …
Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Filling The House: Engaging A Millennial Performing Arts Audience, Sarah Schreck
Honors Undergraduate Theses
The purpose of this research is to identify best practices for public relations professionals when engaging with a Millennial performing arts audience, focusing on Hon and Grunig's relationship management theory (1999) and Kent and Taylor’s theory of dialogic communication (2014) to build interactivity in a digital space. Performing arts organizations have successfully engaged with previous generations, but are facing new challenges when communicating with millennial audiences. Changing demographics have led to a stagnation and decline of performing arts attendance as the millennial generation has come of age. This massive population has new priorities for spending and consumption of entertainment, and …