Public Relations and Advertising Commons^™

Lights, Camera, Inaction: Relationship Management In The Film Industry Following Sexual Misconduct Accusations, Autumn Crouch

Honors Undergraduate Theses

In the wake of the #MeToo movement, how society responds to sexual misconduct allegations has greatly changed. It has had an effect on policy from the federal to the organizational level. Looking at overarching changes that came about after the movement is one thing but taking a look at consequences brought upon certain individuals who had allegations put against them is another. This thesis explores public relations (PR) strategies executed by prominent individuals in the film industry and their publicity teams following sexual misconduct accusations. PR at its core is about relationship management. So, this line of thought leads one …