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Full-Text Articles in Public Relations and Advertising
A Web Design Shop For Local Business Owners, Mary Colleen Rice
A Web Design Shop For Local Business Owners, Mary Colleen Rice
Theses Digitization Project
This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
Theses Digitization Project
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.