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Public Relations and Advertising Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Public Relations and Advertising
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case
Theses Digitization Project
As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.
Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri
Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri
Theses Digitization Project
This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger
Theses Digitization Project
In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.
Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi
Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi
Theses Digitization Project
The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci
Theses Digitization Project
The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.