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Full-Text Articles in Public Relations and Advertising
Coolhunting: Marketing Tools & Techniques, Lillian Fuhrman
Coolhunting: Marketing Tools & Techniques, Lillian Fuhrman
Scholarly and Creative Works Conference (2015 - 2021)
Technology and the rise of mass media has made marketing and connecting with consumers more valuable than ever before. In order to reach consumers, many companies have employed coolhunters to predict trends, identify key influencers, and translate what they observe within subcultures into a tangible product. Coolhunters are individuals that observe different aspects of society, such as fashion, and use what they see to outline what is up and coming in terms of products, ideologies, and attitudes. These trend observations can then be used by companies in a multitude of ways; to develop products, to guide brand expansion, to develop …
Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades
Brunswick Educational Access Television Social Media Campaign, Nicole Rhoades
Williams Honors College, Honors Research Projects
This social media campaign is to be executed by student managers within the Brunswick Schools Video Program. The Video Program provides journalistic experience to young students by immersing them in print and broadcast journalism that is provided to the Brunswick-area through Brunswick Educational Access Television.