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Articles 1 - 3 of 3
Full-Text Articles in Public Relations and Advertising
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Jean Grow
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …
Recapturing Our Minds, Reclaiming Higher Learning: A Review Of R. P. Keeling’S And R. H. Hersh’S “We’Re Losing Our Minds: Rethinking American Higher Education”, Brandon Hensley
Brandon O. Hensley
Situating their conversation within a growing weltanschauung that the world is becoming “flat" and intellectual capital is integral to a changing globalized marketplace with emerging superpowers, Keeling and Hersh (2012) lay forth a bold claim in We’re Losing Our Minds: undergraduate education in the U.S. is sapping minds because learning is no longer the primary focus or essence of colleges and universities. “Intoxicated by magazine and college guide rankings, most colleges and universities have lost track of learning as the only educational outcome that really matters” (p. 13). The authors advance that this systemic crisis, though well documented (even before …
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Jean Grow
No abstract provided.