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Articles 1 - 3 of 3
Full-Text Articles in Public Relations and Advertising
Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi
Demystifying Operational Definition And Levels Of Measurement, Arvind Diddi
Proceedings of the New York State Communication Association
Teaching mass communication research methods at the undergraduate level attains an increased challenge because students at this stage seem to be more focused on skill-based courses in order to work in various media-related professions. Most of them have difficulty in comprehending that learning research methods is beneficial to them as it helps build their analytical and logical thinking. Among various aspects of research methods such as trying to figure out the link between theory and method, a constant struggle for beginners is to understand what is an operational definition and the levels of measurement. The key lies in demystifying research …
Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law
Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law
Life of the Law School (1993- )
No abstract provided.
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Marketing and Communications
Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.