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Articles 1 - 6 of 6
Full-Text Articles in Public Relations and Advertising
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Jean Grow
No abstract provided.
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker
Bernard R. McCoy
Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …
Connections Between Lobbying, Public Relations And Advocacy, Kati Berg
Connections Between Lobbying, Public Relations And Advocacy, Kati Berg
Kati Berg
The article by Dr. Berg examines the communication and public relations activities lobbyists are involved. Findings suggest that many lobbyists, like many public relations practitioners, do think about their role as one of advocacy. The paper also notes some of the contradictions and limitations of using the term advocacy as a way of describing many communication activities.
Teaching Ethics With The Help Of Hollywood, Kati Berg
Teaching Media Ethics At The Graduate Level, Kati Berg
Teaching Media Ethics At The Graduate Level, Kati Berg
Kati Berg
No abstract provided.
A Plea For Pr Ethics Research, Kati Berg