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- Advertising Brand name products Thailand Marketing Management (1)
- Advertising Brand name products United States Marketing Management (1)
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- Celebrities Thailand Marketing (1)
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- Youth -- Alcohol use | Youth -- Alcohol use. -- Ireland | Alcoholism -- Teenagers -- Prevention | Advertising and youth | Health behavior in adolescence (1)
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Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
2005 September-December, Morehead State University. Office Of Athletics.
2005 September-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to December of 2005.
2005 January-August, Morehead State University. Office Of Athletics.
2005 January-August, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to August of 2005.
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
The Cross-Cultural Research Of United States And Thailand: The Relationship Between Celebrity Endorsers And Types Of Product Endorsed, Sudawadee Eamsobhana
Theses Digitization Project
The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.
An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long
An Investigation Into The Role Of Social Marketing In Preventing Adolescent Drinking., Cian Long
Theses
In recent years, there has been increased concern about the level of alcohol abuse by Irish teenagers. Countless studies have shown that underage drinking is now becoming an epidemic. Up to 100 million young people around the globe are alcohol dependent and another 400 million drink to excess. Research has shown that early onset of alcohol use can lead to alcohol dependency, violence, absenteeism, crime and subsequent health problems. It is estimated that alcohol related problems cost the Irish economy €2.65 billion in 2003. Unfortunately, this alcohol problem is not going to vanish or disappear. Alcohol has become Ireland’s number …