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- Western Kentucky University (16)
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Articles 1 - 20 of 20
Full-Text Articles in Public Relations and Advertising
Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers
Promoting A Walk/Run Event To Expand Services For Individuals With Disabilities, Mckenzie Rodgers
Mahurin Honors College Capstone Experience/Thesis Projects
The Suzanne Vitale Clinical Education Complex (CEC) at WKU provides services to many individuals and families affected by autism spectrum disorders and other developmental delays and disabilities. As a nonprofit organization, the clinic relies heavily on donations and fundraisers as sources of income. One of the CEC’s primary fundraisers is the annual LifeSkills Run/Walk for Autism. This event is held each April during autism awareness month, at the Bowling Green Ballpark, providing an opportunity for the community to support the clinic in an enjoyable way.
For an honors capstone experience, the author promoted the 15th annual LifeSkills Run/Walk for Autism …
Ua42 Division Of Extended Learning & Outreach, Wku Archives
Ua42 Division Of Extended Learning & Outreach, Wku Archives
WKU Archives Collection Inventories
Records created by and about the Division of Extended Learning & Outreach.
Video Game Sociology And Public Relations/Marketing Efforts: An Analysis And Application Of Sociological Elements And Efficacy Of Public Release In The Bioshock Series, Bethany Johnson
Mahurin Honors College Capstone Experience/Thesis Projects
Video games are a major, viable source of entertainment for all age groups and offer practical application to everyday life; however, they are mostly viewed in terms of sales and viral popularity. They often go unanalyzed in terms of narrative, real-life implications, reach, and impact. In order to understand different audiences and achieve greater public reach, the game must be thought about in terms of its sociological meaning, public relations and marketing messages, and the market segmentation of domestic versus international consumers. Using one of the more unique games to come out of the last two decades as an example, …
Ua1f Wku Spirit & Symbols, Wku Archives
Ua1f Wku Spirit & Symbols, Wku Archives
WKU Archives Records
Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives
WKU Archives Collection Inventories
Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.
Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term
Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of WKU Winter Term course enrollments, college data, course sections and marketing.
Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term
Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term
WKU Archives Records
Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.
Ua19/13 Athletic Marketing, Wku Archives
Ua19/13 Athletic Marketing, Wku Archives
WKU Archives Collection Inventories
Records created by and about Athletic Marketing.
Ua19/9 Mascots, Wku Archives
Ua19/9 Mascots, Wku Archives
WKU Archives Collection Inventories
An artificial collection regarding the WKU mascot Big Red consisting of correspondence, awards and fan club materials.
Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives
Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives
WKU Archives Collection Inventories
Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.
Ua1c8 Logos & Symbols Photos, Wku Archives
Ua1c8 Logos & Symbols Photos, Wku Archives
WKU Archives Collection Inventories
Images of logos and symbols of Western Kentucky University and its predecessors.
- Athletics
- Illustrations / Artwork
Ua11/1 On Campus, Vol 5, No. 3, Wku University Relations
Ua11/1 On Campus, Vol 5, No. 3, Wku University Relations
WKU Archives Records
On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:
- College News
- Sponsored Programs
- Hot off the Press
- Personnel File
This issue includes articles:
- Eison, Sheila. Farewell to the Unexamined Life
- Meet the Planners of the Major Gift Campaign
- Saving Public Broadcasting
- Mastering the Art of Nursing
- A Very Special $1 Million Gift to WKU - Glen & Freida Wells
- All-State Art Exhibition
- It's in the Cards! - WKU business cards
Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations
Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations
WKU Archives Records
On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.
Ua9/4 Kentucky Building Postcard, College Heights Foundation
Ua9/4 Kentucky Building Postcard, College Heights Foundation
WKU Archives Records
Postcard used in fundraising campaign to complete the construction of the Kentucky Building.
Ua9/4 Kentucky Building Postcard, College Heights Foundation
Ua9/4 Kentucky Building Postcard, College Heights Foundation
WKU Archives Records
Postcard used in fund raising effort to complete the construction of the Kentucky Building.
Ua9/4 The Kentucky Building, College Heights Foundation
Ua9/4 The Kentucky Building, College Heights Foundation
WKU Archives Records
Pamphlet used in the Kentucky Building fundraising campaign. Contains testimonials by Irvin Cobb, Elizabeth Wood, Morgan Hughes, Arndt Stickles, Florence Ragland, J.R. Alexander, J.H. Clagett, Huston Quinn and John Townsend.
Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs
Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs
WKU Archives Records
WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:
- Alumni News
- Athletics
- Chapel
- Class News
- Club News
- Editorials
- Kempusology Inside Out by Kelly Thompson
- Kollege Kampus Ravings by A. Shavings
- Personals
- Rambling ‘Round by Leon Cook
- Training School Notes
This issue contains articles:
- Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
- Summer School
- Western Car of Debaters in Collision
- Rocky Mountain Field Trip Progressing
- The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
- Know Kentucky Kanters are off to Learn State
- Training …
Ua9/4 The $300,000 Campaign For The College Heights Foundation, College Heights Foundation
Ua9/4 The $300,000 Campaign For The College Heights Foundation, College Heights Foundation
WKU Archives Records
Brochure used to raise money for the Kentucky Building which includes lists of pledges.
Ua11/1 On Normal Heights, Wku Public Affairs
Ua11/1 On Normal Heights, Wku Public Affairs
WKU Archives Records
Promotional picture booklet of Western Kentucky University which includes images of the major buildings, students working on campus, faculty, Mammoth Cave, Barren River and student body.