Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Public Relations and Advertising

Ua1b Wku University Wide Committees/Events, Wku Archives Dec 2010

Ua1b Wku University Wide Committees/Events, Wku Archives

WKU Archives Collection Inventories

Records regarding university wide events such as lecture and concert series. See individual departments for smaller co-sponsored events.


Ua68/8/1 History Alumni Newsletter, Wku History Apr 2010

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


0780: Willis Cook Photography Collection, Marshall University Special Collections Jan 2010

0780: Willis Cook Photography Collection, Marshall University Special Collections

Guides to Manuscript Collections

Local Huntington photographer (died 11/17/2008) born in Wyoming Co., West Virginia. Graduate of the Brooks Institute of Photography. From 1951 to 1957 was the WSAZ-TV station's first Director of Photography. Former Director of Public Relations for CSX Transportation.


The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz Jan 2010

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Publications

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …