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Full-Text Articles in Public Relations and Advertising

Cedarville Magazine, Fall 2013: A Light In The Pharmacy, Cedarville University Oct 2013

Cedarville Magazine, Fall 2013: A Light In The Pharmacy, Cedarville University

Cedarville Magazine

In recent years, we’ve seen the health care industry become an expansive force in American culture, politics, and the economy. It has grown more specialized at a time when we, as patients, are increasingly responsible to navigate its complexity on our own. Sometimes help can be found in surprising places.

Pharmacy, as a profession, is responding to the needs and opportunities created by the new health care landscape. Your “friendly neighborhood pharmacist” does much more than stand behind a counter and fill your prescriptions. Pharmacists are taking more active roles in research, medication management, preventive care, education, ethics … and …


Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson Aug 2013

Changing Workplace Culture And Building Community With Student Outreach, Aaron Nichols, Anne R. Dixon, Angus Robertson

UVM Libraries Conference Day

This presentation discusses how the Bailey/Howe Library created a student-run outreach program to help create a major cultural change in its student workforce. The presentation discusses the problems Bailey/Howe faced with the student workforce, the planning for changes to be made in the student workforce, and how an outreach program run by student employees created a greater sense of community in the workplace.


Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly Aug 2013

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities …


Cedarville Magazine, Summer 2013: Mind Body Soul Food, Cedarville University Jul 2013

Cedarville Magazine, Summer 2013: Mind Body Soul Food, Cedarville University

Cedarville Magazine

It’s summertime! And our thoughts turn to backyard barbeques and picnics at the park, vegetable gardens and farm markets. It’s not just the bold colors and textures of summertime foods that capture us, but also the words we use to describe them: fresh, ripe, juicy, crisp, organic. Summer is an exciting food season. And because this is a time of year when we tend to be more active, spending more time outdoors, we are more intentional about how we fuel, restore, and steward our bodies.

In this issue of Cedarville Magazine, we provide a variety of perspectives and resources to …


Cedarville Magazine, Spring 2013: Reconsidering The American Dream, Cedarville University Apr 2013

Cedarville Magazine, Spring 2013: Reconsidering The American Dream, Cedarville University

Cedarville Magazine

In October 2012, Cedarville hosted the American Dream Conference: Christian Perspectives on the Economy. The conference was part of the Critical Concern Series exploring cultural issues of our day from a biblical perspective.

Keynote speakers included economists, authors, professors, and market researchers. Their areas of scholarship ranged from Social Security administration and investment research to biblical perspectives on capitalism and the role of government.

In this debut issue of Cedarville Magazine, we present a sampling of the keynote remarks as well as supporting perspectives from our own Cedarville family. In these pages you will find men and women …


2013 Miracle Yearbook, Cedarville University Jan 2013

2013 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.


The Ouachitonian 2013, Ouachitonian Staff Jan 2013

The Ouachitonian 2013, Ouachitonian Staff

OBU Yearbooks: The Ouachitonian

The 2013 Ouachita Baptist University yearbook, The Ouachitonian, records the events of this college year. Its goal is to remind readers of pleasant memories and enduring friendships formed at OBU, as well as of the students, faculty, staff, organizations, and events that shaped OBU in 2013.


Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball Jan 2013

Adpr 357: Account Planning—A Peer Review Of Teaching Project Benchmark Portfolio, Sriyani Tidball

UNL Faculty Course Portfolios

A course portfolio investigating student learning in ADPR 357, complete with case studies of student work.


Ua42/3/2 Wku Glasgow Factbook, Wku Glasgow Jan 2013

Ua42/3/2 Wku Glasgow Factbook, Wku Glasgow

WKU Archives Records

WKU Glasgow factbook.