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Full-Text Articles in Public Relations and Advertising
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb
Masters Theses
This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Northwest Communication Association Conference Papers & Presentations
This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …