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Articles 1 - 3 of 3
Full-Text Articles in Public Relations and Advertising
Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley
Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley
Faculty Curated Undergraduate Works
In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira
Northwest Communication Association Conference Papers & Presentations
This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States …
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
Carrie P Freeman
No abstract provided.