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Articles 1 - 14 of 14
Full-Text Articles in Public Relations and Advertising
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Diane Fittipaldi
The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …
Superman Needs You, Kirby Farrell
Superman Needs You, Kirby Farrell
kirby farrell
A powerful leader in politics, business, or closer to home has “magnetism.” But leaders depend on followers, who follow because it’s rewarding. Consider the attention commanded by Donald Trump or even Adolf Hitler. Lives depend on it. Both figures use scripts centered on elimination of scapegoats as a technique of converting flight to fight emergency physiology in followers. Close attention can demytify euphemized homicidal ideation.
Cold War Ii: Those Evil Russkie He-Men Are Making Us Frack Ourselves,, Michael I. Niman Ph.D.
Cold War Ii: Those Evil Russkie He-Men Are Making Us Frack Ourselves,, Michael I. Niman Ph.D.
Michael I Niman Ph.D.
You have to admit, the timing is convenient, both for us handsome free Americans and for the cursed Russians. If you’re Russian, forget about the regular jailing of protesters and musicians, your he-man government and its bizarre hatred of gay folks, the degradation of your environment and rape of your natural resources, and the rise of a billionaire mafioso class. You now have rude hubristic Americans to monopolize your hate and fear. Ditto for Americans. Forget every issue we were fretting about the day before masked, Russian-speaking troops swarmed over the border and “did not invade” Crimea, annexing it and …
Recapturing Our Minds, Reclaiming Higher Learning: A Review Of R. P. Keeling’S And R. H. Hersh’S “We’Re Losing Our Minds: Rethinking American Higher Education”, Brandon Hensley
Brandon O. Hensley
Situating their conversation within a growing weltanschauung that the world is becoming “flat" and intellectual capital is integral to a changing globalized marketplace with emerging superpowers, Keeling and Hersh (2012) lay forth a bold claim in We’re Losing Our Minds: undergraduate education in the U.S. is sapping minds because learning is no longer the primary focus or essence of colleges and universities. “Intoxicated by magazine and college guide rankings, most colleges and universities have lost track of learning as the only educational outcome that really matters” (p. 13). The authors advance that this systemic crisis, though well documented (even before …
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin
Carrie P Freeman
No abstract provided.
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson
Carroy U "Cuf" Ferguson, Ph.D.
In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.
Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS version5 by Marc Guerrero with Tato Malay
Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS version3 by Marc Guerrero with Jay Fajardo
Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS version2 by Marc Guerrero with Danielle van Asch-Prevot
Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero
Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
MANIFEST GREATNESS Panahon ng mga Filipino ang 21st century: Ang Asian Century (Ang pagpapanumbalik sa likas na Karangalan ng lahat ng Filipino sa buong mundo) Manifest Greatness is a work-in-progress Manifesto of, for and by Filipino citizens of the world in synergy with foreign national friends of the Filipino people worldwide in pursuit of genuine entrepreneurial wisdom
The Soft Power And Persuasion Of Translations In The War On Terror: Words And Wisdom In The Transformation Of Legal Systems, Donald J. Kochan
The Soft Power And Persuasion Of Translations In The War On Terror: Words And Wisdom In The Transformation Of Legal Systems, Donald J. Kochan
Donald J. Kochan
The power of words is the power of persuasion. The exportation of the foundational legal principles that helped form the American republic can serve as instrumental "soft power" tools in the war on terror. Efforts promoting projects like the Arabic Book Program are important vehicles to cross-cultural and cross-lingual international relations. This Article argues that an arsenal of words can be as, or more, powerful than an arsenal of artillery. The West has much to offer, but the rest of the world needs to be able to read it without getting lost in translation. Providing linguistic access to the documents …
Media 101 Curriculum Outline By Emmanuel Mario B Santos Aka Marc Guerrero Manila, The Philippines 1999, Emmanuel Mario B. Santos Aka Marc Guerrero
Media 101 Curriculum Outline By Emmanuel Mario B Santos Aka Marc Guerrero Manila, The Philippines 1999, Emmanuel Mario B. Santos Aka Marc Guerrero
Emmanuel Mario B Santos aka Marc Guerrero
The “Why’s and How-come’s” of teaching and learning Media 101 Brief History of Communication, Journalism, Media and the Internet Old Media and New Media: A Young Mind's Comparative Study of available media in The Philippines Pop Media Now and Next: Enjoying the Media for Better Understanding. Trip to the Media: Engaging the Professionals Creating your Own Popmedia “My Popmedia” Post-mortem Media Presentation Community outreach
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.