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Full-Text Articles in Public Relations and Advertising
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Breaking News: Sustainable Fashion Is In And Fast Fashion Is Out; Constructions Of Sustainable Consumption In Fast Fashion Advertising, Camryn Eve Rosenstein
Senior Independent Study Theses
The primary purpose of this study was to investigate the pivotal role advertising plays in fast fashion consumption and shaping young consumers ideas and values about the fashion industry, fast fashion, sustainable consumption, and sustainability. This study contributes to limited research into greenwashing and consumer perceptions and attitudes towards sustainable consumption. Moreover, this study highlights the increased relevance of the sustainable fashion movement in mainstream society. The researcher recruited 30 college students to participants in focus group sessions and individual interviews. An H&M advertisement and a video clip from a documentary, The True Cost, were shown to participants, so …
Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy
Does This Grant Them Agency? An Analysis Of The Female Athlete As Portrayed In Espn's Body Issue, Aubri Mckoy
Senior Independent Study Theses
Since 2009, one of the world’s largest and most circulated sports mediums, ESPN, has been publishing an annual nude magazine. Formerly known as ESPN’s Body Issue, this magazine seeks to highlight aesthetics of the athletic form, as well as the power of testimony told through the inhabited bodies of the magazine’s featured athletes. Over the years, the magazine has featured many identities, including the representation of varying races, genders, body types, physical abilities, and sports. This study particularly examines the representation of a Black woman athlete, Tori Bowie, as featured in the magazine’s tenth edition. Furthermore, this study focuses on …