Public Relations and Advertising Commons^™

A Critical Investigation Of Bell Let’S Talk, Jasmine Vido

Major Papers

In September 2010, Bell created the Bell Let’s Talk campaign to help lessen the stigma of mental health illnesses in Canada. The objective of this paper is to tease out the “ambivalences” (see Banet-Weiser, 2012) surrounding a massive corporation’s leadership in mental health awareness by analyzing both the importance and controversy surrounding Bell Let’s Talk.

The first component of this paper is a literature review that seeks to answer the research question: “how may components of Bell Let’s Talk Day be understood as both progressive and regressive?” Although “social media is the next step in the war against silence” (Campbell, …

Native Advertising Disclosures In Journalism: An Assessment On The Accurate Reporting Of Disclosure Wording In Conveying Advertising Intent, Darko Milenkovic

Major Papers

The struggling journalism industry adopted the practice of native advertising to raise digital revenue. This practice offered advertisers a chance to purchase the services of a publication in order to have their story published. The goal of native advertising is for advertising to become invisible to consumers, and to be presented to audiences as if were regular editorial content. The only distinguishing feature is a disclosure, often identifying the accompanying article as being “Sponsored Content,” “Promoted Content”, “Custom Content,” or a “Paid Post.” This research paper discusses the struggles of journalism and digital advertising. It examines the many definitions of …