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Articles 1 - 5 of 5
Full-Text Articles in Public Relations and Advertising
La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto
La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto
Federico Del Giorgio Solfa
The Effects Of Recruitment Message Specificity On Applicant Attraction To Organizations, Quinetta M. Roberson, Christopher J. Collins, Shaul Oreg
The Effects Of Recruitment Message Specificity On Applicant Attraction To Organizations, Quinetta M. Roberson, Christopher J. Collins, Shaul Oreg
Christopher J Collins
We used the elaboration likelihood model from marketing research to explain and examine how recruitment message specificity influences job seeker attraction to organizations. Using an experimental design and data from 171 college-level job seekers, the results showed that detailed recruitment messages led to enhanced perceptions of organization attributes and person-organization fit. Perceptions of fit were found to mediate the relationship between message specificity and intention to apply to the organization. In addition, perceptions of organization attributes and person-organization fit were found to influence intentions to apply under circumstances of explicit recruitment information while attractiveness and fit perceptions were shown to …
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Introduction; Becoming A Literary Trust Agent, Lisa Russell
Lisa M Russell
Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen
Addressing Corporate Ties To Slavery: Corporate Apologia In A Discourse Of Reconciliation, Claudia Irene Janssen
Claudia I. Janssen Danyi, PhD
Pressured by activists to take responsibility, American corporations recently found themselves in the spotlight for their past ties to slavery. Responding to the issue, they stepped into a complex discourse of reconciliation. Taking a rhetorical approach, this article analyzes the response of Aetna Inc. It explores how corporate rhetoric functions within present discourses about historical injustices and illustrates that Aetna's response informed by common strategies of corporate apologia inhibited meaningful reconciliation. The article thus furthers criticisms of (corporate) apologia in the context of historical injustice and raises questions about the potentialities and limitations of corporate rhetoric for reconciliation.
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.