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Articles 1 - 4 of 4
Full-Text Articles in Organizational Communication
Communication Department Brings Back Honors Society, Mark D. Weinstein
Communication Department Brings Back Honors Society, Mark D. Weinstein
News Releases
The Cedarville communication department reinstated the chapter of Lambda Pi Eta two years ago in order to give students the opportunity to showcase their academic skills to future employers and network with other successful communication graduates.
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
The Art Of The Rebrand: Utilizing Strategic Communications To Obtain Employee Buy-In During A Rebrand, Samantha Azizo
Student Theses and Dissertations
The purpose of this study is to identify how organizations can effectively communicate with employees during a rebrand in order to obtain their acceptance of the changes, otherwise known as employee buy-in. Prior research has found that employee acceptance of a rebrand is a contributing factor towards a successful rebrand; however, prior research fails to determine how the rebrand can be best communicated to employees to obtain their buy-in. The research performed for the study took place in two parts. First, 142 online surveys probing employee and consumer perception about rebranding were performed. Secondly, three semi-structured interviews with professionals who …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …
Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo
Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo
UNF Graduate Theses and Dissertations
Millennials are growing within the workforce, but they are becoming difficult to attract and retain for longer than two years at a time. In addition, Millennials have generational-specific values that are different than their predecessors. Identifying and applying these workplace expectations to organizational policies have made it challenging for leaders to appeal to this generation. Millennials desire five aspects from their workplace: work with a purpose, to be their own boss or work for a boss that is a mentor, a collaborative work environment, flexible work schedules, and work-life integration and/or work-life balance. Using a survey research method, this thesis …