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Articles 1 - 7 of 7
Full-Text Articles in Organizational Communication
Are Supervisory Feedback Messages A Motivational Factor To Enhance Employee Retention?, Yang Yali
Are Supervisory Feedback Messages A Motivational Factor To Enhance Employee Retention?, Yang Yali
Masters Theses
Employee retention is one of most valuable resources in an organization. Feedback from supervisors provides opportunities to clarify expectations, adjust goal difficulty, improve job performance, and enhance job satisfaction. The present study is intended to investigate the role that supervisory feedback messages play in employee retention decisions. The participants took a three-session survey that aimed to examine their perception of supervisory feedback received through direction-giving messages, empathy-giving messages, and meaning-making messages, as well as the effect that each kind of message had on each participant's retention intent. The follow-up interviews were conducted to explore in-depth insights on the factors motivating …
Gossip, Exclusion, Competition, And Spite: A Look Below The Glass Ceiling At Female-To-Female Communication Habits In The Workplace, Katelyn Elizabeth Brownlee
Gossip, Exclusion, Competition, And Spite: A Look Below The Glass Ceiling At Female-To-Female Communication Habits In The Workplace, Katelyn Elizabeth Brownlee
Masters Theses
The glass ceiling is defined as the impenetrable force that excludes women and minorities from informal and formal social networks that provide access to executive positions (Callahan & Tomaszewski, 2007). There are many factors that contribute to the enduring nature of the glass ceiling such as the socialization of women and/or the patriarchal nature of the workforce, but research is still lagging with respect to understanding how women impact and experience one another within the workplace and how that contributes to their overall experience and drive to progress upwardly (Callahan & Tomaszewski, 2007; Fine & Buzzanell, 2000; Kanter, 1977a). Using …
Student-Teacher Relationships And Impacts Of Goal Orientation, Personality, Socio-Economic Status, And Performance: An Examination Of Those Served By Project Grad Knoxville, Kensey Ruth Parker
Student-Teacher Relationships And Impacts Of Goal Orientation, Personality, Socio-Economic Status, And Performance: An Examination Of Those Served By Project Grad Knoxville, Kensey Ruth Parker
Masters Theses
This study seeks to understand the importance of teacher student relationships and the impacts of goal orientation, personality, socio-economic status, and student achievement. The study used a sample of students served by Project GRAD Knoxville, a non-profit organization that serves students in the heart of the city. The sample consisted of 110 college students who have received a scholarship from the organization. The results show that learning goal orientation is a significant predictor of student-teacher relationships. Knowing a student’s LGO and time spent discussing social topics can predict whether or not students will end up on academic probation 64% of …
Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen
Masters Theses
Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman
Masters Theses
Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …
Harnessing Charisma For Leadership Training, Meagan Roper
Harnessing Charisma For Leadership Training, Meagan Roper
Masters Theses
Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …
A Strategic Communication Campaign To Build Effective Relationships, Lauren Kluge Padillo
A Strategic Communication Campaign To Build Effective Relationships, Lauren Kluge Padillo
Masters Theses
This creative thesis discusses a strategic communication campaign that will help build effective relationships with the use of several communication strategies and marketing plans. I used our department's move to a new location as an opportunity to initiate dialogue to solve communication problems that are currently an issue. A brochure was developed as a tool that can be later used for reference. The project was successful and did bridge the communication gaps. Based on the success of the project, we will continue to use the literature and make visits to our internal and external customers.