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Full-Text Articles in Organizational Communication
Reframing Management Education With Social Media, Charles Wankel
Reframing Management Education With Social Media, Charles Wankel
Organization Management Journal
The current and forthcoming generations of students in higher education are digital natives, having been born into a world of computing that has provided them with a high level of comfort and wherewithal with social media. Business and other organizations recognize the importance of creative proficiency in social technologies as an important dimension of human capital. This article is an overview of popular social media platforms and their practical use in higher education. Specifically, Facebook, blogs, YouTube, Twitter, LinkedIn, wikis, Meetup, and Second Life are discussed with examples of use in fostering effective management education. The continued lowering of barriers …
Management Education Using Social Media, Charles Wankel
Management Education Using Social Media, Charles Wankel
Organization Management Journal
The millennial generation of students are digital natives coming to higher education with extensive experience in social media. Business and other organizations are expecting their recruits to have high proficiency in these technologies, too. This article is an overview of the use of the main social media in teaching. Facebook, blogs, YouTube, Twitter, MySpace, and Second Life are discussed with examples of how they can be used to foster robust collaboration among learners in management education. The movement to richer media such as video blogs (vlogs) is assessed. Caveats for implementing the social media in higher educational settings are noted.