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Organizational Communication Commons

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Journal

Human-Machine Communication

Agency

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Full-Text Articles in Organizational Communication

Negotiating Agency And Control: Theorizing Human-Machine Communication From A Structurational Perspective, Jennifer L. Gibbs, Gavin L. Kirkwood, Chengyu Fang, J. Nan Wilkenfeld Apr 2021

Negotiating Agency And Control: Theorizing Human-Machine Communication From A Structurational Perspective, Jennifer L. Gibbs, Gavin L. Kirkwood, Chengyu Fang, J. Nan Wilkenfeld

Human-Machine Communication

Intelligent technologies have the potential to transform organizations and organizing processes. In particular, they are unique from prior organizational technologies in that they reposition technology as agent rather than a tool or object of use. Scholars studying human-machine communication (HMC) have begun to theorize the dual role played by human and machine agency, but they have focused primarily on the individual level. Drawing on Structuration Theory (Giddens, 1984), we propose a theoretical framework to explain agency in HMC as a process involving the negotiation of control between human and machine agents. This article contributes to HMC scholarship by offering a …