Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Organizational Communication
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
Journal of the Association for Communication Administration
This essay describes the process one communication studies department used to develop a social media strategy. That process involved identifying the audiences to be reached, establishing goals and objectives, conducting an audit to identify possible message posts, and selecting posts to reach our goals and objectives. The resulting strategy involves posting messages two to three times per week targeted toward specific audiences and reflecting twelve objectives. A calendar was created to guide the posts. Future research will assess the effectiveness of the strategy.
Crisis Communication In Context: History And Publication Trends, Kenneth A. Lachlan, Patric R. Spence, Matt Seeger, Christine Gilbert, Xialing Lin
Crisis Communication In Context: History And Publication Trends, Kenneth A. Lachlan, Patric R. Spence, Matt Seeger, Christine Gilbert, Xialing Lin
Journal of the Association for Communication Administration
This study aims to describe the development of crisis communication as a subfield of Communication Studies, through an analysis of data taken from journal publications. By tracing the origins of crisis communication, this study identifies some of the primary forces that have influenced its development. Next, the results of an analysis of crisis communication articles drawn from twelve periodicals over nineteen years within the larger communication discipline are offered. The results suggest that Journal of Applied Communication Research has been the most common outlet for this subdiscipline, human subjects data accounts for less than half of the published research, and …
Review Of Wheeler, D. (2012). Servant Leadership For Higher Education: Principles And Practices. San Francisco, Ca: John Wiley & Sons., John Howard Iii
Review Of Wheeler, D. (2012). Servant Leadership For Higher Education: Principles And Practices. San Francisco, Ca: John Wiley & Sons., John Howard Iii
Journal of the Association for Communication Administration
Review of Wheeler, D. (2012). Servant leadership for higher education: Principles and practices. San Francisco, CA: John Wiley & Sons.