Organizational Communication Commons^™

Volunteer Perceptions Of Upward And Downward Communication Facilitate Organizational Commitment, Kelly Prange

UNO Student Research and Creative Activity Fair

Retaining productive volunteers is an essential issue nonprofit organizations face, as volunteers help extend the services of their target populations. The current study examined upward and downward communication and training as important volunteer management practices with respect to facilitating volunteer engagement and commitment. Using social exchange theory as a framework, the present study investigated the reasons why organizations should stress giving volunteers training and open communication and soliciting feedback from volunteers. Doing so may initiate a social exchange relationship in which volunteers receive training and communication from organizations and in turn become more engaged and committed to the organization. As …