Organizational Communication Commons^™

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …

A Cross-Cultural Study Of Intergenerational Communication In Workplace, Yan Guan

Dissertations

This study investigates intergenerational relationships in organizational settings and uses Communication Accommodation Theory (CAT) to examine the influence of age, power, culture, and self-construal on young workers' perceptions of intergenerational communication. According to CAT, communication is stereotypical due to outgroup bias, people favor their own age or power group more than other age or power groups. CAT research showed that young Asians' perceptions of intergenerational communication may be more negative than their Western counterparts. Self-construal was studied to understand the nature of culture's influence. Research and theory supported nine hypotheses and three research questions.

A study using self-report measure was …

A Case Study Analysis Of Organizational Crisis Communication During Hurricane Katrina, Rebecca Nell Woodrick

Dissertations

This study analyzed an educational organization's crisis communication with its employees regarding the devastation caused to the organization and to employees by hurricane Katrina in 2005. This study drew upon literature regarding communication in crisis and in particular, natural disaster crisis, to ascertain to what degree employees felt the organization engaged in characteristics of High Reliability Organizations. A case study approach employing both qualitative and quantitative data was utilized.

The data revealed that the organization was perceived by employees has having adequately communicated before and after Katrina. Data further revealed that the organization engages in behaviors consistent with practices of …