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- Academic -- UNF -- Communication Management; Mass Communication; Social Media; OPR; Nonprofit Communication; Museums (1)
- Academic -- UNF -- Master of Science in Communication Management; Dissertations (1)
- Academic -- UNF -- Master of Science in Communications; Dissertations (1)
- Academic -- UNF – Communications; millennials (1)
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Articles 1 - 2 of 2
Full-Text Articles in Organizational Communication
Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo
Retaining Millennials: Values-Based Communication Tactics Employers Can Use To Appeal To A Supposed Risk-Adverse Generation, Erica Santillo
UNF Graduate Theses and Dissertations
Millennials are growing within the workforce, but they are becoming difficult to attract and retain for longer than two years at a time. In addition, Millennials have generational-specific values that are different than their predecessors. Identifying and applying these workplace expectations to organizational policies have made it challenging for leaders to appeal to this generation. Millennials desire five aspects from their workplace: work with a purpose, to be their own boss or work for a boss that is a mentor, a collaborative work environment, flexible work schedules, and work-life integration and/or work-life balance. Using a survey research method, this thesis …
An Examination Of The Organization-Public Relationship Dimensions Of Communication Between Museums And Its Publics, Christine Swartz
An Examination Of The Organization-Public Relationship Dimensions Of Communication Between Museums And Its Publics, Christine Swartz
UNF Graduate Theses and Dissertations
This study examines how museums build relationships with audiences to gain financial contributions and volunteer support. Financial support to museums has been dwindling in recent years and new revenue streams are needed for low-resource museums to survive. A content analysis of 485 Facebook posts of four small and large sized museums along with a survey of 131 respondents were conducted within the theoretical lens of organization-public relations. Results from study one indicate that larger museums fared better than smaller museums in terms of transparency, authenticity and positivity measures whereas on measures of credibility both the large and the smaller museums …