Organizational Communication Commons^™

The Development Of Corporate Responsibility/ Corporate Citizenship, Sandra Waddock

Organization Management Journal

This paper outlines the emergence of corporate responsibility/corporatecitizenship as part of corporate practice. The paper first defines the terms, then briefly focuses on the history of corporate citizenship and its evolution over time, highlighting the current popularity of the term both in academic and practice-based work. It turns next to an assessment of the current pressures and dynamics facing major corporations, highlighting the internalization of corporate responsibility practices into companies’’ business models, and a growing infrastructure that involves new standards and principles, the social investment movement, NGO pressures, multi-sector collaborations particularly around so-called bottom-of the pyramid strategies, internal and external …