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Full-Text Articles in Organizational Communication
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
The Role Of Storytelling In Promoting The Adoptions Of Older Children, Sarah Melody Vaughn
Senior Honors Theses
The need for older children to be adopted out of foster care in the United States is very prevalent. Adoption and foster care organizations are constantly changing and shifting their marketing techniques and promotional materials in order to advocate for the adoption of children out of foster care. One strategy that many organizations employ is a storytelling strategy. These organizations tell the stories of broken children stuck in the foster care system with no hope of finding a forever family. They also tell redemption stories; stories of families that have sacrificed everything to adopt a needy child. Although stories are …
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
Senior Honors Theses
Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …