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An Analysis Of Employee Print Media Content, Michelle M. Accardi
An Analysis Of Employee Print Media Content, Michelle M. Accardi
Masters Theses
This content analysis studies an area that has had limited research: university print media. University print media helps maintain communication between management and employees. Past research links three communication categories together: organizing, relationship and change. Organizing is found to be the dominant content category in business newsletters, according to past research.
The uses and gratifications theory, exchange theory and structural-functional theory all play an integral part in the communication process. Continuous two-way comunication between management and each public can lead to a successful organization. Internal communication, wants vs. needs, and finding common ground are additional variables that determine the effect …