Organizational Communication Commons^™

When Social Media Fails: Exploring Alternative Technologies For Effective Communication In Disasters, Safianu Omar, Jean-Paul Van Belle

African Conference on Information Systems and Technology

Effective communication plays a critical role in disaster management, encompassing both data gathering and information dissemination. This study examines the utilization of alternative technologies for communication during disasters, aiming to address the vulnerabilities of relying solely on social media platforms. To answer the research questions, a qualitative methodology employing an inductive approach was used to gather and analyze data from literature and officers working in disaster management organizations. The research findings reveal the efficacy of employing SMS, emails, phone calls, and other supporting technologies as viable alternatives for disaster communication. These approaches have demonstrated their reliability to overcome challenges posed …