Open Access. Powered by Scholars. Published by Universities.®
- Keyword
-
- Social Media (4)
- Agenda Setting (1)
- CNN News (1)
- Church (1)
- Communication (1)
-
- Communications (1)
- Crisis (1)
- Crisis Management (1)
- Digital communication (1)
- Donor retention (1)
- Hillsong (1)
- Identity (1)
- Instagram (1)
- Kathleen Hall Jamieson (1)
- Market Strategy (1)
- Marketing (1)
- Marshall McLuhan (1)
- Mediated Communication (1)
- Millennials (1)
- Non-profit organizations (1)
- Nonprofit (1)
- Political Communication (1)
- Presidential Elections (1)
- Semiotic theory (1)
- Semiotics (1)
- Social media strategy (1)
- Ted Cruz (1)
- Tools (1)
- Tragedy (1)
- Twitter (1)
- Publication
Articles 1 - 6 of 6
Full-Text Articles in Organizational Communication
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton
Senior Honors Theses
Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp
Senior Honors Theses
Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Crisis Communications: How Businesses Respond In The Wake Of Tragedy, Sarah Blow
Senior Honors Theses
Crisis communication is an ever-evolving form of communication that is integral to a business’s success. When tragedy strikes, businesses must have a thorough plan of response that manages the situation and protects their brand. This paper discusses the definition of crisis communication, its history, and how modern trends like social media, have revolutionized it. This study is important because it influences a business’s public perception, and sustainability. Thorough knowledge of crisis communication is critical to a business student’s education and will prepare them for working in fast-paced communication and business environments. An analysis of this topic should yield an understanding …
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons
Masters Theses
Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
The Agenda Setting Effects Of Cnn’S Twitter In The 2016 Super Tuesday Primaries, Joy Huertas
Masters Theses
Governmental fall downs, electoral outcomes, terrorism propaganda, and climate change awareness are just some of the commonly known results of the effects of news media coverage on the public opinion and society as a whole. For years, researchers have utilized the agenda setting theory as a basis for their studies on the effects of the news media coverage on the public opinion in countless of contexts. The purpose of this study was to analyze the agenda setting effects of a major broadcast news organization but from one of their most influential social media channels, Twitter. CNN’s daily Twitter mentions of …
Medium As King: Social Media & The Political Campaign, Isaac Shea
Medium As King: Social Media & The Political Campaign, Isaac Shea
Masters Theses
There is a growing need for a greater understanding of the intersection between great content, effective targeting and proper media usage in mediated communication and especially in American politics. As more campaigns move their efforts online in an attempt to reach a rapidly growing digital constituency, more content will continue to be less visible. The major quest for this study will be to challenge the long-standing idea that “content is king” which Bill Gates termed at the inception of the internet. A theoretical background of Marshall McLuhan and Kathleen Hall Jamieson will not only allow us to answer this question, …