Organizational Communication Commons^™

Stakeholders And Stakeseekers’ Perceptions Of Cultural Violations And International Crisis Communication, Najwa Nishaa Albaqami

Masters Theses

Applying the expectancy violation theory (EVT) to the crisis communication context, this research explores to what extent stakeholders and stakeseekers’ perceive violations in an international crisis context. Specifically, this study investigated to what extent organizations stakeholders and stakeseekers’ perceive cultural and expectancy violations in an international crisis. Through a case study that analyzed tweets, web blogs, and The New York Times articles, this study identified that the cultural violation theme has two components, including (1) perceived responsibility and harshness of the violation and (2) damage done by the company’s transgression. Whereas expectancy violation theme included (1) frequent use of verbal …

Is Big Press Tougher On "She"-Eos?, Kenan G. Smith

Chancellor’s Honors Program Projects

No abstract provided.

Innovative Event Management: Is Your Organization Thriving Or Just Surviving?, Chivonne Marie Hyppolite, Brandon Lamont Jones

Black Issues Conference

"Innovative Event Management: Is Your Organization Thriving or Just Surviving?"- All programming is not effective programming! This presentation will allow participants to critically analyze the structure and effectiveness of their organization. This presentation will address three pertinent domains of student organization function: Leadership, Event Management Strategies and Organizational Branding and offer participant’s innovative ideas to catapult their organization to the next level. The learning outcomes of this presentation will prepare the participant to utilize collaborative relationships to construct a holistic brand, develop innovative leadership strategies and effectively execute events.

The success of your organization stems from your university and community …

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

University Alcohol Prevention, Public Relations And Organizational Legitimacy From The Parental Perspective, John E. Brummette Iii

Doctoral Dissertations

Developed from the public relations process model, the purpose of this study was to identify parental perceptions of university drinking norms and their relationship with parental perceptions of the organizational legitimacy of the university. This study used a web-based survey to assess an N = 173 parents of current university students at the University of Tennessee – Knoxville. The results of this study identified that parents have exaggerated misperceptions of college drinking that are related to their overall perceptions of the university in terms of organizational legitimacy. The study also found that parental awareness of university prevention efforts were strongly …