Organizational Communication Commons^™

Market To Me: A Case Study On The Marketing Efforts Of Salesforce Software Company, Marissa Adrianna Spiess Espinola

Experience Industry Management

Social media platforms constitute outstanding channels for fostering relationships with consumers. Recently, there has been a drastic shift towards social media marketing and away from traditional marketing. Marketers are beginning to understand the importance of social media opportunity and are implementing social media marketing strategies and initiatives into companywide marketing practices. Companies cannot afford to lack presence on social media, as competitors could outpace them with marketing efforts of products and services to the public. Social media has become a necessary tool when marketing and advertising. The purpose of this study was to examine social media marketing practices of Salesforce …

Empowering Nurses Of Minority In The Face Of Incivility And Bullying: Through The Lens Of Phenomenology, Corrine Floyd

Dissertations

Abstract

Up to 85% of nurses have reported exposure to incivility in the workplace (Hunt & Marini, 2012). The often-subtle nature of incivility toward nurses in a minority population may partially explain why it remains a problem. Healthcare organizations realize the need for civility to counter the high turnover rate, staff shortages, and low job satisfaction reported by nurses, but lack understanding of how nurses of a minority population perceive incivility and bullying. This study aimed to answer the research question how do nurses with minority representation experience incivility and bullying versus empowerment in the workplace? A descriptive phenomenological design …

What Motivates People To Give, Cortni Megan Huffman

2020 Symposium Posters

Giving in the form of donations is crucial to a university’s success. A lot of research has been done on alumni giving, it’s the importance, and why alumni give, but little research has been conducted on how to get current students involved and what’s important to them. In this presentation, I will be discussing the theoretical approaches used to understand alumni giving and how we can translate the relationship marketing theory to get current students to donate to their future alumna matter. I conducted a pilot study wherein I asked current students if they would donate to Eastern Washington University …

“So, Literally,…Basically,...It’S Like…”: A Study Into The Generational And Sociological Impact Of American Language Culture, Richard Moreno

Capstone Projects and Master's Theses

Language is unique to the human species. It serves to communicate thoughts, feelings, emotions, etc. Within the context of this capstone I outline the theory that language is much more than this. Words can also serve to bond or reject, based on the level of acceptance within social groups towards the speaker. In seeking to discover what effects specific language utterances have on social interaction and the processes involved in developing cohesiveness collective identity in these groups, I found that they do have a definite impact and this is based mainly within generational parameters. Using a mixed method approach of …

From Coalescence To Bureaucratization: Veganuary’S Use Of Rhetorical Strategies On Social Media, Sabrina A. Carr

Masters Theses & Specialist Projects

Social movement plays an integral part in how our society makes progress and changes overtime. With the birth and adoption of digital technologies comes new and unique opportunities for social movements and social movement organizations to make further progress and accomplish its goals. This study uses the foundations of organizational identification and values advocacy to evaluate the rhetoric of a specific organization within the vegan movement, Veganuary, and shows how this organization utilizes various strategies on its social media platforms to grow as an organization over a six-year time period. Specifically, I argue that Veganuary was able to move from …

Impacting Agriculture And Natural Resource Policy: County Commissioners’ Decision-Making Behaviors And Communication Preferences, Kati Lawson, Kevin Kent, Shelli Rampold, Ricky W. Telg, Ashley Mcleod-Morin

Journal of Applied Communications

Elected officials at the local, state, and national levels play key roles in shaping the agriculture and natural resources (ANR) sectors through the development and implementation of ANR policies and regulations. As such, it has become necessary for members of the ANR community to understand the policy formation process and how to communicate effectively with elected officials about ANR policies and issues. However, little research has been conducted at the local level to examine how local elected officials (LEOs) interact with information specific to ANR policies to make decisions. This study was designed to assess the communication and information-seeking preferences …

Utilizing Extension As A Resource In Disaster Response: Florida Extension’S Communication Efforts During The 2017 Hurricane Season, Moses R. Mike, Shelli D. Rampold, Ricky W. Telg, Angela B. Lindsey

Journal of Applied Communications

Crisis communication plays a significant role for the different audiences for which it is designed. Hurricanes and other disasters have resulted in major economic damage and disruption of social norms for extended periods of time in communities across the globe. In such circumstances, the Cooperative Extension Service is often called to take an active role in preparation, response, and recovery. As part of the local emergency management team, local Extension offices are positioned to provide a research base, relevant information, and faculty. As such, citizens often look to Extension faculty members for emergency resources and expertise. However, standard communication methods …

Complete Issue, Volume 39, Issue 2

Journal of the Association for Communication Administration

This is the complete issue for Volume 39, Issue 2 of the Journal of the Association for Communication Administration.

2020 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2020 International Crisis and Risk Communication Conference (ICRCC) held March 9-11, 2020. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication and Media. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for …

Crisis Communication Strategies Of Police Organizations Subsequent Negative Public Perception And Media Framing, Alexia Knox

International Crisis and Risk Communication Conference

This research task examines crisis communication strategies of police organizations acting as spokespersons, subsequent negative public perceptions of police organizations, while attempting to understand how external and some internal variables, particularly, human processes of emotions and behaviors of police officers, victims of violence and minority groups, might contribute to negative crisis outcomes, as described in the regenerative crisis model, as the crisis becomes more prevalent and persuasive through media framing.

Turning Mismanaged Crisis Into Opportunity: Developing A Municipal Emergency Communication Plan For Puerto Rico, Mariely Valentin-Llopis

International Crisis and Risk Communication Conference

Three years after Hurricane Maria, rural municipalities of Puerto Rico find themselves as vulnerable as before the category 4 storm dwindled the Island’s resources. The town of Aguas Buenas is among the rural municipalities struggling to prepare for the next natural disaster. This pilot study provides a plan for activating the community with the purpose of forming the first community emergency management team (CEMT) in coordination with local officials. Through in-depth interviews with the people living in Aguas Buenas, the study presents a situation analysis followed by recommendations on how to train the community leaders and turn the crisis into …

Building Resilience For Stronger Communities, Barbara Gainey

International Crisis and Risk Communication Conference

Much of the early research in crisis management and crisis communication centered on the core competencies of crisis response: why do we need to plan for crises; what are the stages of effective crisis planning; what theoretical perspectives are helpful to scholars and practitioners; and what are the steps of an up-to-date crisis plan. Delineation of these core competencies goes on. Among these competencies, the crisis stage meriting the least attention arguably is post-crisis, the critical days and weeks immediately following the formal resolution of the crisis. Research attention has often focused on recovery and learning, positioning the organization for …

Simulating Medical Isolation: Communicatively Managing Patient And Medical Team Safety, Elizabeth L. Spradley, R. Tyler Spradley

International Crisis and Risk Communication Conference

Reducing hospital acquired or associated infections (HAIs) is a national public health priority. HAIs pose risks to patients, visitors, and medical personnel. To better understand how to communicatively manage safety in medical isolation, data was collected with nursing students simulating medical isolation in a high-fidelity simulation with a medical mannequin with C. difficile. Observations of nursing students and faculty revealed four distinct communication practices: social support, patient education, humor, and storytelling. Conclusions include recommendations to intentionally design these communication practices into high-fidelity medial isolation simulations and scale up these communication practices in routines of safety.

The Role Of Organizational Culture For Creating Understanding And Trust Through Internal Crisis Communication, Albena Björck, Petra Barthelmess

International Crisis and Risk Communication Conference

Understanding and trust are major goals of the internal communication in general. In a crisis situation with its inherent uncertainty and lack of time their importance is elevated to a new level. The crisis communication theory lacks a cultural contextualization and a long-standing tradition for including the influence of organizational culture. The purpose of this study is to enhance the understanding of corporate culture as a key factor for internal crisis communication and its effectiveness. It investigates how the visible and less visible levels of culture manifest themselves in the internal crisis communication practice and identifies organizational culture patterns that …

A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua

Journal of the Association for Communication Administration

This essay describes the process one communication studies department used to develop a social media strategy. That process involved identifying the audiences to be reached, establishing goals and objectives, conducting an audit to identify possible message posts, and selecting posts to reach our goals and objectives. The resulting strategy involves posting messages two to three times per week targeted toward specific audiences and reflecting twelve objectives. A calendar was created to guide the posts. Future research will assess the effectiveness of the strategy.

Crisis As A Constant: Understanding The Communicative Enactment Of Communities Of Practice Within The Extension Disaster Education Network (Eden), Danielle Maria Farley

Graduate Student Theses, Dissertations, & Professional Papers

Crisis is a constant of our reality. We are caught in the continual and inevitable cycle of crisis development. Whether it is a natural disaster, international conflict, or disease outbreak; knowledge is central to our ability to prepare for, respond, and recover from crisis. Knowledge is a social process that requires active participation (Wenger, 1998). CoP theory explains how knowledge is accomplished through the communicative practice of mutual engagement, negotiation of a joint enterprise, and shared repertoires (Iverson & McPhee, 2008). The Extension Disaster Education Network is a CoP that is longstanding, enacts knowledge, and is focused on preparing for, …